Digital Marketing Trends to Look Out for in 2019
Nowadays, it can be easier than ever to develop an initial digital marketing campaign that cangenerate results. But how do you take it to the next level and remain on the cutting-edge of content promotion and marketing? Our ALM Corp.team has shared some of their expertise below about the emerging marketing trends to follow in the coming year.
Here you’ll find some tips for taking your 2019 digital marketing strategy to the next level.
Creating Quality Content for Clients
One of the leading digital marketing trends for 2019 is going to be creating unique, custom content that potential clients and customers can’t get anywhere else. Creating content based on a deeper understanding of your audience can be a great way to go the extra mile and reach some of those who you’ve been overlooking.
Make a Connection
A great way to make your audience work for you is by connecting with potential clients or past customers and having an ongoing conversation. Use some of your leverage as an industry expert to engage with your audience, either through offering something they can’t get elsewhere or simply keeping the conversation going. You’ll be surprised at the leads and sales this generates.
Pay Attention to Social Media
If social media is a big part of your digital marketing strategy, be sure you’re keeping up with the way it changes each year. According to recent reports, Facebook usage has drastically declined except among users 55 and older. Instagram usage has risen in all age groups. Creating paid marketing campaigns or new ad strategies on more popular platforms will serve you best in 2019.
Adapt to Major Search Marketing Changes
It was a big year for Google and the search marketing industry, which saw a host of changes designed to make adaptive SEO tools more user-friendly and enable even greater data collection capability. The updated Google Marketing Platform underwent some serious changes, including cross-reporting and remarketing in Google analytics and responsive search ads.
Take Control of YourDigital Marketing in 2019
Working with ALM Corp. to develop a comprehensive digital marketing plan in 2019 will generate proven results. Contact our team today to learn more about our adaptive SEO and digital marketing solutions and services.