4 Tips for Enhancing PPC Reporting & Analysis, & Optimizing Your Campaigns

Pay-per-click (PPC) advertising can be a great way to generate short-term marketing results and reach targeted audience segments, providing a quicker ROI in terms of marketing campaigns. That’s why the team of white-label marketing experts from ALM Corp. has collected some insightful tips to keep your PPC campaigns running at maximum efficiency, generate the best returns, and remain on the cutting edge of the marketing sector! 


  1. Implementing Responsive Search Ads (RSAs) 

The RSA is the standard type of Google ad and can generate great results if properly implemented with a specific targeted audience/consumer segment in mind. They contain up to 15 headlines and 4 descriptions, that are then assessed by Google Ads AI, collecting ad insight and feedback about the overall quality of your PPC campaign. Additionally, individual asset performance ratings are also provided. The great thing about RSAs is that once they reach more than 2,000 impressions, it’s a great sign it’s time to begin replacing them with lower-performing ones that also need attention. For the best results, always showcase specific product/service features, and benefits, and use quality calls-to-action. 

  1. Invest in Keyword Research & Continued Analysis 


Keywords are king in the PPC realm, which means competitor, industry, and keyword research are essential to a successful campaign. Explore the broadest spectrum when it comes to industry keyword strength, matching, and positive and negative results. Some good indicators that the keywords you’ve chosen for your campaign are working include more conversions, interactions, time potential customers spend on your site, and an improved clickthrough rate. 


  1. Be Precise with Reporting & Metrics 


When it comes to proving the success of specific campaigns, offering precise, real-world data makes all of those numbers digestible. For example, take a look at the overall volume of clicks and impressions your ads have generated, in addition to the search impression share and cost-per-thousand of impressions. Also, consider engagement factors such as clickthrough rate, and view and conversion rate. Lastly, don’t forget to assess your campaign’s efficiency by researching the cost-per-click, and cost-per-conversion. 


  1. Investigating Shifts in Performance 


If you notice some of your campaigns aren’t functioning like they were before, or something has shifted, dig deep, and find the answer why. Some things to take a closer look at include: 


  • Was there a clickthrough rate increase by launching new ad copy? 
  • Has there been in jump in conversion rates after updating a certain campaign’s landing pages?
  • Was there a boost in leads after adding negative keywords and exclusions from the previous month?


Contact us to boost your PPC performance and more! 


If you want your PPC performance to exceed your expectations, reach out to our white-label marketing experts by contacting us online today or calling 1 (877) 871-0497.