It’s no secret that the digital marketing landscape is constantly changing, adapting to the needs of today’s most modern technology and consumer trends. These days, search engine algorithms can change on an almost weekly basis. ALM Corp. always keeps a finger on the pulse of the industry and here we wanted to highlight some of the biggest trends agencies can expect in terms of content marketing.
Below you’ll find some of the top changes, trends, and tips to get the most content marketing ROI in 2023.
With a variety of AI platforms like ChatGPT from OpenAI being released in 2023, marketing teams are taking advantage of them for the content creation process. For the first time ever, marketers can interact with AI technology in a conversational manner, inspiring many to incorporate such tech into their marketing strategies. However, there will still need to be a human element to finesse content created via AI platforms and ensure it’s still unique.
In recent years, video marketing solutions have been growing in popularity and in 2023, they show no signs of stopping. As consumers seek out more digestible content, marketing professionals are using video tools more and more to convey their messages about products/services, solve industry pain points, and forge stronger connections with clients. Rather than reading an article, many these days prefer to absorb information visually because it’s easier to retain. Employing video marketing tactics can also help your business/clients put a face behind their brand that develops consumer trust.
It seems like almost every month some new social media platform or other technology is released that offers both marketing opportunities, as well as ways to directly connect with your target audience. In response to this, marketing teams can expect surges in content production to provide unique content for these new channels. This could mean an increase in things like social media posts to video scripts and creation for specific platforms. This trend is expected to continue through this year and into the future.
Although still relatively new, voice search is now becoming the norm when it comes to looking for local businesses and purchasing goods/services online. We’re moving into a hands-free era, with voice assistants like Alexa and Siri taking the stage, and marketing agencies should shift their tactics accordingly. This means creating content specifically for search queries that are conversational, to remain on the first page of SERPs. Focusing on location while creating such content is key for businesses that want to attract more traffic to their brick-and-mortar locations.
EAT stands for expertise, authority, and trustworthiness, and as Google’s algorithms change and with the search engine now favoring more unique, personalized, and trusted content, many are taking steps to solidify their reputation. This means creating and offering content that not only hits all the SEO points but also positions your business or agency as industry experts. Offering content that helps solve consumer pain points or forges a more personal connection will also help you boost your authority as a leader, and forge more trust among past and current customers.
Since 2000, ALM Corp. has been helping brands and businesses achieve their digital marketing goals through the use of innovative technology and expertise. With a client base that now includes servicing over 100 consultants and agencies globally, we can create a personalized digital marketing blueprint to help you achieve your key goals and objectives.
ALM Corp. offers a comprehensive array of digital marketing services including marketing automation, email marketing solutions, PPC and SEO services, and more. Contact us online for a quote or call +1 (877) 871-0497.