5 Conversion Rate Optimization Tips for Lower-Traffic Sites
With conversion rate optimization(CRO) being here to stay, at least as far as the SEO and marketing industry is concerned, it can be a valuable tool for businesses. CRO enables you to track the amount of customers you reach by having them fill out a form, make a purchase or some other direct connection with your brand.
ALM Corp. has helped hundreds of businesses get a handle on their click-through web traffic and we’ve collected some of our top suggestions for you below.
5 Tips for Capitalizing on CRO
1. Fast Pages are a Must
According to a recent study, nearly 50 percent of the average web user expects a page to load in two seconds or less. This means that speed drastically influences conversion rate optimization. Adding a visible time-tracking component like a loading bar can convince users to stick around a little longer. For more substantial tips on increasing your page’s speed, check out Google’s PageSpeed Insight suggestions.
2. Less is More
With marketing and adaptive SEO practices, remember to keep it simple. Having an easy to navigate page with a clear purpose and information that’s easy to digest does wonders for your CRO. Identify your most important goal for the page and fashion a call to action that reflects those desires.
3. Know Your Audience
Understanding the audience you’re trying to reach is important. Doing so makes it easier for them to identify with your brand and allows you to capitalize on conversion rate optimization. The most successful pages have identified their primary target audience, what they want, and what matters to them.
4. Eye-Catching Information
The best way to keep potential clients on your page is to feature something unique and eye-catching that makes them want to learn more about your brand. Be emotional or creative to compel your visitors to pay attention and eventually, click through your site and make a connection.
5. Generate Trust
Another big ticket when it comes to developing your reputation and attracting clients is showing your audience you can be trusted. You can do so by being open and honest about your product or desires, and positioning yourself as an industry leader through the use of case studies and data.
ALM Corp. can help boost your conversion rate optimization!
The adaptive SEO professionals from ALM Corp. can create a personalized marketing blueprint for your business helping you get the most out of what the web has to offer. Contact our team today to learn more.