When it comes to creating quality meta titles and descriptions, it can often be easier said than done these days, especially with Google updating its algorithms so frequently. However, quality metadata is one of the best ways to rise to the top of the SERPs, so focusing on innovative ways to supercharge that information is key to your success online.
Here are some tips you can use to turbocharge your metadata, increase your reach, and go above and beyond the competition.
The best way to make certain your metadata is up to the highest standards is to make each meta title and description unique and engaging. Use target SEO keywords and ensure that no two landing pages boast the same metadata; search engines will penalize you for this! Additionally, it should be short and sweet: a sentence or two that describes what’s relevant to the page and its contents, as well as a strong call to action. One of the best ways to keep your metadata engaging is by using action words, for example, eCommerce sites should start with words like “Buy,” or “Choose,” right out of the gate.
It can be tough when working with such a small character count to include a vast wealth of information but the more informative your metadata is, the better that page will rank. So, there are some best practices to follow when creating meta descriptions, in particular, that include covering as much as you can to explain the function of the page, differentiating what type of page it is (i.e. blog, product, eBook, etc.), and always front-loading it with industry keywords. It demonstrates right off the bat whether that particular page will be beneficial for users.
One thing that’s important for any digital marketing campaign is maintaining consistent brand messaging across all channels, and metadata is no exception. Be sure to use the same style, voice, and tone you use with all your other content. Additionally, when it comes to metadata, to get the most out of the limited character count you’ll be working with, you can leave your brand name out of the meta description unless it’s key to your message. This is because users and search engines alike can easily see what brand is behind a particular domain.
For meta titles and descriptions, there are some strict rules to follow to ensure you get the biggest reach possible. Google and other search engines will bury pages with overly long meta titles and descriptions, so keeping them the proper character length is a must! Meta titles should be between 50-60 characters with spaces; descriptions 155-160 characters with spaces.
Does the page you’re creating metadata for solve a particular pain point in your industry? Perhaps it highlights a new technology that hasn’t been introduced yet. Users will never know unless you are specific, clear, and as concise as possible when describing what exists on that URL. This way there’s no confusion as to what to expect when they open that landing page.
If you want to be the go-to firm in your industry, ALM Corp. can help. We specialize in white-label services including SEO, PPC, marketing automation, content creation, web design and development, and more.
Hit the ground running and leave competitors in the dust by contacting us online for a consultation today or calling 1 (877) 871-0497. Let us help you get the best returns on all your digital marketing campaigns!