Google Shopping Promotion Policy Updates for January 2026: Complete Implementation Guide for Merchants

Starting January 2026, Google Merchant Center is introducing significant updates to its Shopping promotion policies that expand eligible promotion types, introduce new formatting flexibility, and add region-specific capabilities. These changes represent Google’s commitment to modernizing e-commerce promotions to match current retail trends, particularly the growing subscription economy and localized payment preferences.

This comprehensive guide covers everything merchants need to know about the January 2026 promotion policy updates, including implementation strategies, technical requirements, compliance best practices, and optimization techniques to maximize visibility and conversions.

Understanding the January 2026 Google Shopping Promotion Policy Changes

Google’s January 2026 policy update introduces three major changes to promotion eligibility that fundamentally expand how merchants can advertise special offers across Google Shopping, Search, Images, and other surfaces.

1. Subscription Fee Promotions Now Supported

The Change: For the first time, Google Merchant Center now allows promotions on subscription services, including free trials and discounted subscription fees. This represents a significant policy shift that acknowledges the massive growth of subscription-based business models across industries.

What’s Allowed:

• Free trial periods for subscription services (e.g., “First month free on Premium subscription”)
• Percentage discounts on subscription costs (e.g., “50% off first 3 months”)
• Amount-off discounts on subscription fees (e.g., “$10 off annual membership”)
• Tiered subscription discounts (e.g., “95% discount on Audible subscription for 2 months”)

Implementation Requirements:

To create subscription promotions, merchants must configure the redemption restriction parameter correctly:

Via Merchant Center UI:

• Navigate to the Promotions section
• Select “Subscribe and save” as the eligibility requirement during promotion creation
• Clearly state the subscription terms in the promotion title

Via Promotion Feed:

• Set redemption_restriction attribute to subscribe_and_save
• Include clear subscription terms in promotion details
• Specify the duration of the promotional pricing

Technical Implementation Example:

<promotion>
  <promotion_id>SUB_JAN_2026_001</promotion_id>
  <product_applicability>all_products</product_applicability>
  <offer_type>percent_off</offer_type>
  <percent_off>50</percent_off>
  <redemption_restriction>subscribe_and_save</redemption_restriction>
  <long_title>50% off first 3 months - Premium subscription</long_title>
  <promotion_effective_dates>2026-01-15/2026-03-31</promotion_effective_dates>
</promotion>

Strategic Benefits:

• Reduces customer acquisition costs for subscription businesses
• Increases visibility for streaming services, meal kits, software subscriptions, and membership programs
• Aligns with consumer expectations for subscription trial periods
• Provides competitive advantage during promotional periods

Industries That Benefit Most:

• Software as a Service (SaaS) platforms
• Streaming entertainment services
• Meal delivery and subscription boxes
• Magazine and news subscriptions
• Fitness and wellness memberships
• Educational platforms and online courses

2. Common Promotional Abbreviations Accepted

The Change: Google now officially supports common retail promotional abbreviations in promotion titles, eliminating a previous source of disapprovals and policy violations.

Approved Abbreviations:

• BOGO – Buy One Get One (free or at discount)
• B1G1 – Buy One Get One (alternative formatting)
• MRP – Maximum Retail Price
• MSRP – Manufacturer’s Suggested Retail Price

Why This Matters:

Previously, merchants had to spell out these terms completely, which consumed valuable character space in promotion titles and didn’t match how consumers naturally search for deals. The abbreviation support aligns Google’s policies with established retail terminology that shoppers recognize and understand.

Implementation Examples:

Before January 2026 (Required):

• “Buy one T-shirt, get one 50% off”
• “35% off Manufacturer’s Suggested Retail Price on all items”

After January 2026 (Allowed):

• “BOGO T-shirt at half price”
• “35% off MSRP all items”

Best Practices for Abbreviation Usage:

1. Use Recognizable Terms: Only use abbreviations that your target audience understands
2. Maintain Clarity: Ensure the abbreviation doesn’t obscure the actual offer value
3. Include Details: Specify conditions (e.g., “BOGO – equal or lesser value”)
4. Stay Consistent: Use the same abbreviation format across all promotions
5. Test Performance: Monitor click-through rates to see if abbreviations resonate with your audience

Character Count Advantages:

Promotional titles have limited space, and abbreviations help maximize information density:

• “BOGO” (4 characters) vs. “Buy One Get One Free” (21 characters)
• “MSRP” (4 characters) vs. “Manufacturer’s Suggested Retail Price” (39 characters)

This efficiency allows merchants to include additional context, conditions, or value propositions within the title character limits.

3. Payment Method-Specific Promotions (Brazil Only)

The Change: Google now supports promotions that require customers to use specific payment methods, including cashback offers to digital wallets. This change is currently exclusive to Brazil with no immediate plans for expansion to other countries.

Why Brazil First:

Brazil has one of the most diverse and sophisticated digital payment ecosystems globally, with widespread adoption of digital wallets, PIX instant payments, and merchant-specific payment platforms like PicPay, Mercado Pago, and PagSeguro. Payment method promotions are a standard retail practice in Brazil, making this policy change essential for competitive parity.

Implementation Requirements:

Via Merchant Center UI:

• Select “Forms of payment” as the eligibility requirement
• Specify which payment method qualifies for the promotion
• Clearly state the cashback or discount amount

Via Promotion Feed:

• Set redemption_restriction to forms_of_payment
• Include payment method details in promotion description
• Specify cashback percentage or fixed amount

Example Implementation:

<promotion>
  <promotion_id>BR_PICPAY_JAN_001</promotion_id>
  <product_applicability>all_products</product_applicability>
  <offer_type>percent_off</offer_type>
  <percent_off>5</percent_off>
  <redemption_restriction>forms_of_payment</redemption_restriction>
  <long_title>5% cashback using PicPay</long_title>
  <promotion_effective_dates>2026-01-01/2026-01-31</promotion_effective_dates>
</promotion>

Eligible Payment Methods in Brazil:

• Digital wallets (PicPay, Mercado Pago, PagBank)
• PIX instant payment system
• Specific credit card brands
• Bank-specific payment methods
• Buy now, pay later services

Compliance Considerations:

• Payment method restrictions must be clearly disclosed upfront
• Cashback must be awarded at the time stated in promotion details
• Terms must comply with Brazilian consumer protection laws (CDC – Código de Defesa do Consumidor)
• Payment method availability must match what’s offered at checkout

Core Google Shopping Promotion Policies: What Hasn’t Changed

While the January 2026 updates expand promotion eligibility, all existing promotion policies remain in effect. Understanding these foundational requirements is critical for maintaining compliant, high-performing promotions.

Minimum Value Requirements

All promotions must provide meaningful value:

• Minimum discount of 5% OR $5 USD (varies by currency and country)
• Discounts cannot equal or exceed 100% of product value
• Percentage discounts must be whole numbers (no decimals)

Country-Specific Minimums:

• United States: $5 USD or 5%
• Canada: C$5 CAD or 5%
• United Kingdom: £5 GBP or 5%
• Brazil: R$5 BRL or 5%
• Eurozone countries: €5 EUR or 5%
• Japan: ¥5 JPY or 5%
• South Korea: ₩5 KRW or 5%
• Australia: A$5 AUD or 5%
• India: ₹5 INR or 5%

Prohibited Promotion Types

The following are not eligible as promotions:

• Trade-in offers
• Mail-in or email rebates
• Products/services that are normally free
• Sweepstakes and contests
• Tax or VAT discounts
• Promotional text without actual discount
• Discounts already reflected in SKU price

Time Limitations

Maximum promotion duration: 6 months (183 days)

Promotions exceeding this duration will be disapproved. This policy prevents merchants from creating “permanent” promotions that mislead consumers about regular pricing.

Redemption Requirements: Critical Compliance Area

Deal-Specific Restrictions Not Allowed:

Merchants cannot impose requirements on promotional purchases that don’t apply to regular purchases:

Prohibited Requirements:

• Signup for store credit card
• Paid membership enrollment
• Completing surveys
• Social media likes or follows
• App downloads (unless specified in title)

Permitted Requirements (Must Be Disclosed in Title):

• Minimum purchase amount
• Minimum quantity
• Email signup for newsletter
• SMS/text message subscription
• First-time customer only
• Subscribe and save enrollment

Product Applicability and Transparency

Clear Communication Requirements:

1. Promoted products must be clearly identifiable: If promotion applies only to specific products, they must be mapped correctly in your product data
2. Bundle promotions must list all items: “Buy X + Y, get Z free” must explicitly state all required products
3. Exclusions must be disclosed: Any product exclusions should be clear in promotion details

Landing Page and Price Matching

Critical Requirement: The price shown on your product landing page must match the price in your product feed and Google Shopping listings. Promotions apply additional discounts at checkout, not on the landing page.

Example of Correct Implementation:

• Product feed price: $100
• Landing page price: $100
• Promotion: “$10 off”
• Checkout price: $90

Example of Policy Violation:

• Product feed price: $100
• Landing page price: $90 (already discounted)
• Promotion: “$10 off”
• Checkout price: $90 (no additional discount applied)

Implementation Guide: Creating January 2026-Compliant Promotions

Method 1: Merchant Center UI Creation

Step-by-Step Process:

1. Access Promotions:

   • Sign in to Google Merchant Center
   • Navigate to Marketing → Promotions
   • Click “Add promotion” button

2. Select Promotion Type:

   • Choose promotion category (Money off, Free gift, Free shipping, etc.)
   • Select between online and local promotions

3. Configure Basic Details:

   • Promotion ID: Create unique identifier (alphanumeric, no spaces)
   • Destination: Select where promotion appears (Shopping ads, Free listings)
   • Merchant promotion headline: Short title (max 60 characters)
   • Long title: Detailed description with all conditions

4. Set Promotion Value:

   • Enter discount amount or percentage
   • Specify minimum purchase requirements if applicable
   • Add maximum discount cap if needed

5. Configure Eligibility (NEW for 2026):

   • General eligibility: Open to all customers
   • Subscribe and save: For subscription promotions
   • Forms of payment: For payment-specific promotions (Brazil only)
   • First order: For new customer acquisition
   • Email/SMS signup: For list-building promotions

6. Product Applicability:

   • All products: Applies sitewide
   • Specific products: Upload product IDs or use filters
   • Product categories: Target by Google product category

7. Set Promotion Dates:

   • Start date and time
   • End date and time
   • Maximum duration: 183 days

8. Add Redemption Code (if applicable):

   • Enter coupon code customers will use
   • For free shipping, code is required

9. Review and Submit:

   • Preview how promotion appears
   • Check for policy compliance warnings
   • Submit for Google review

Method 2: Promotion Feed Implementation

For merchants with large catalogs or frequent promotion changes, feed-based promotion management offers automation and scale.

Required Feed Attributes:

Basic Identification:

• promotion_id – Unique identifier (required)
• product_applicability – “all_products” or “specific_products” (required)
• offer_type – Type of discount (required)
• long_title – Detailed promotion description (required)

Promotion Value:

• percent_off – Percentage discount
• money_off_amount – Fixed amount discount
• get_this_quantity_discounted – For buy X get Y promotions

NEW January 2026 Attributes:

• redemption_restriction – Values: subscribe_and_save, forms_of_payment, first_order, email_signup, text_signup

Timing:

• promotion_effective_dates – Start and end dates (ISO 8601 format)

Product Targeting:

• product_applicability – “all_products” or “specific_products”
• item_id – Specific product IDs (if applicable)
• item_group_id – Product groups (if applicable)

Sample Complete Promotion Feed Entry:

<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:g="http://base.google.com/ns/1.0" version="2.0">
<channel>
  <item>
    <g:promotion_id>WINTER_SUB_2026</g:promotion_id>
    <g:product_applicability>all_products</g:product_applicability>
    <g:offer_type>percent_off</g:offer_type>
    <g:percent_off>40</g:percent_off>
    <g:redemption_restriction>subscribe_and_save</g:redemption_restriction>
    <g:long_title>40% off first month - Subscribe &amp; Save</g:long_title>
    <g:promotion_effective_dates>2026-01-15T00:00-08:00/2026-02-28T23:59-08:00</g:promotion_effective_dates>
    <g:promotion_destination>Shopping_ads</g:promotion_destination>
    <g:promotion_destination>Free_listings</g:promotion_destination>
  </item>
</channel>
</rss>

Method 3: Content API for Shopping

For enterprise merchants with custom systems, the Content API provides programmatic promotion management.

API Endpoint: https://shoppingcontent.googleapis.com/content/v2.1/{merchantId}/promotions

Authentication: OAuth 2.0 with appropriate scopes

Key Benefits:

• Real-time promotion updates
• Automated promotion lifecycle management
• Integration with inventory management systems
• Bulk operations for large promotion catalogs

Optimization Strategies for Maximum Promotion Performance

Title Optimization

Character Limits:

• Short title (merchant promotion headline): 60 characters
• Long title: 320 characters

Title Formula for High CTR: [Value Proposition] + [Condition] + [Urgency/Scarcity]

Examples:

• “BOGO 50% off – All shoes – Ends Sunday”
• “Free shipping on orders $50+ – New customers”
• “Subscribe & Save 40% – First 3 months only”

Title Best Practices:

1. Lead with the value (discount amount or benefit)
2. Use numbers (specific percentages, dollar amounts)
3. Include conditions upfront (minimum purchase, product category)
4. Add urgency when appropriate (limited time, while supplies last)
5. Use NEW abbreviations (BOGO, MSRP) to save characters

Product Applicability Strategy

Sitewide vs. Specific Products:

Use “All Products” When:

• Running major seasonal sales (Black Friday, Holiday)
• Launching new customer acquisition campaigns
• Offering universal benefits (free shipping thresholds)
• Promoting subscription signups

Use “Specific Products” When:

• Clearing seasonal inventory
• Promoting new product launches
• Testing promotion performance by category
• Targeting high-margin products

Pro Tip: Create multiple promotions with different product applicability for better targeting and reporting.

Promotion Stacking and Combinations

Allowed Combinations:

1. Discount + Free Shipping:

   • “10% off + Free shipping on $50+”
   • Requires shipping redemption code

2. Discount + Free Gift:

   • “20% off + Free tote bag”
   • Gift must be clearly described

3. Multiple Discounts:

   • “BOGO 50% off + Additional 10% for new customers”
   • All discounts must apply at checkout

Strategic Combination Approach:

• Test standalone vs. combined promotions
• Monitor average order value (AOV) impact
• Calculate promotion profitability including all discounts

Seasonal Promotion Calendar

Plan promotions around key retail events:

Q1 (January-March):

• New Year / New You promotions
• Valentine’s Day (1-2 weeks leading up)
• Spring clearance (late February-March)

Q2 (April-June):

• Easter/Spring promotions
• Mother’s Day (2 weeks before)
• Memorial Day weekend
• Father’s Day (2 weeks before)

Q3 (July-September):

• Independence Day (July 4)
• Back-to-School (July-August)
• Labor Day weekend

Q4 (October-December):

• Halloween (October)
• Black Friday / Cyber Monday (critical planning)
• Holiday shopping season (November-December)
• End-of-year clearance

Technical Troubleshooting and Common Errors

Promotion Feed Validation Errors

Error: “Promotion effective dates invalid”

• Cause: Date format incorrect or duration exceeds 183 days
• Solution: Use ISO 8601 format: YYYY-MM-DDThh:mm:ss±hh:mm/YYYY-MM-DDThh:mm:ss±hh:mm

Error: “Redemption restriction not recognized”

• Cause: Using incorrect value for new January 2026 attributes
• Solution: Use exact values: subscribe_and_save, forms_of_payment, first_order, email_signup, text_signup

Error: “Minimum value not met”

• Cause: Discount below country-specific minimum ($5 or 5%)
• Solution: Increase discount to meet minimum threshold

Error: “Promotion title contains prohibited content”

• Cause: Using overly promotional language or misleading claims
• Solution: Focus on clear, factual value proposition

Policy Review Delays

Average Review Time: 1-3 business days

Expedite Review:

• Submit promotions at least 5-7 days before start date
• Ensure complete, accurate information
• Follow all editorial guidelines
• Avoid common policy violations

Resubmission After Disapproval:

• Address specific issues noted in disapproval notification
• Wait at least 24 hours before resubmitting
• Make sure corrections fully address policy violations

Performance Monitoring

Key Metrics to Track:

1. Promotion Impressions: How often promotion appears
2. Click-Through Rate (CTR): Percentage of users clicking
3. Conversion Rate: Percentage of users completing purchase
4. Average Order Value (AOV): Impact on cart size
5. Return on Ad Spend (ROAS): Revenue generated per dollar spent

Optimization Cycle:

• Review performance weekly
• A/B test promotion titles and offers
• Adjust product applicability based on performance
• Refine targeting and restrictions

Strategic Advantages of January 2026 Updates

Subscription Business Impact

Before January 2026:

• Subscription services couldn’t promote trial offers directly in Shopping ads
• Had to rely on generic product listings without promotional visibility
• Missed opportunity to compete during high-intent shopping moments

After January 2026:

• Direct promotion of free trials and discounted subscriptions
• Increased visibility during competitive research phases
• Lower customer acquisition costs through promotional discovery

ROI Example: A streaming service offering “First month free” can now surface this offer directly in Shopping results when users search for “streaming services” or “movies online,” capturing intent at the discovery stage rather than only after visiting the website.

Retail Modernization Benefits

Abbreviation Support:

• Matches consumer search behavior and expectations
• Saves valuable character space in titles
• Aligns with traditional retail promotional language
• Reduces confusion and disapproval rates

Market-Specific Customization:

• Brazil merchants can now compete effectively with localized payment incentives
• Reflects regional e-commerce practices and consumer preferences
• Opens door for similar expansions in other markets

Compliance Checklist for January 2026

Before Creating Promotions:

☐ Verify eligibility for promotions feature in Merchant Center ☐ Review current promotion policies and January 2026 updates ☐ Ensure landing pages accurately reflect product prices ☐ Confirm redemption process works correctly ☐ Test promotion codes (if applicable) in checkout system

During Promotion Creation:

☐ Use clear, accurate titles that disclose all conditions ☐ Set correct redemption_restriction for subscription/payment promotions ☐ Specify minimum purchase requirements in title ☐ Include all necessary exclusions in description ☐ Set appropriate start/end dates (max 183 days) ☐ Map promotions to correct products or categories

After Submission:

☐ Monitor for approval status ☐ Address any disapproval reasons promptly ☐ Test promotion appearance in Shopping ads ☐ Track performance metrics ☐ Monitor customer feedback and redemption issues

Ongoing Maintenance:

☐ Update promotions before expiration if continuing ☐ Remove expired promotions promptly ☐ Adjust based on performance data ☐ Stay informed about policy changes

Future-Proofing Your Promotion Strategy

Anticipating Further Policy Evolution

Likely Future Expansions:

1. Payment Method Promotions Beyond Brazil: As digital wallet adoption grows globally, expect similar policies in other markets
2. Loyalty Program Integration: More sophisticated promotion types tied to customer lifetime value
3. Personalized Promotions: Dynamic promotion eligibility based on customer segments
4. Enhanced Automation: AI-driven promotion recommendations and optimization

Building Flexible Infrastructure

Technical Recommendations:

1. Use Feed-Based Management: Easier to update and scale than manual creation
2. Implement API Integration: Enables real-time promotion updates
3. Create Promotion Templates: Standardize formats for common promotion types
4. Build Testing Framework: A/B test promotion variations systematically
5. Document Best Practices: Maintain internal guidelines based on performance data

Competitive Intelligence

Monitor Competitor Promotions:

• Search for your product categories regularly
• Note what promotion types appear most frequently
• Analyze competitor promotion titles and strategies
• Identify gaps in market coverage

Industry Benchmarks:

• Average promotion discount: 15-25% for retail
• Subscription trial lengths: 7-30 days most common
• Free shipping threshold: $35-75 depending on AOV
• BOGO promotions: Most effective for apparel, accessories

Advanced Implementation Scenarios

Scenario 1: Subscription Box Launch with January 2026 Features

Business Context: New meal kit subscription service launching January 2026

Promotion Strategy:

<promotion>
  <promotion_id>MEALKIT_LAUNCH_2026</promotion_id>
  <product_applicability>all_products</product_applicability>
  <offer_type>percent_off</offer_type>
  <percent_off>60</percent_off>
  <redemption_restriction>subscribe_and_save</redemption_restriction>
  <long_title>60% off first box - Subscribe to weekly meal kits</long_title>
  <promotion_effective_dates>2026-01-15/2026-03-15</promotion_effective_dates>
  <minimum_purchase_amount currency="USD">49.99</minimum_purchase_amount>
</promotion>

Expected Results:

• Increased visibility in “meal kit delivery” searches
• Lower CPA compared to generic product listings
• Clear value proposition attracts price-sensitive customers

Scenario 2: Multi-Tier BOGO Campaign

Business Context: Apparel retailer running spring clearance

Promotion Strategy:

<!-- High-end items -->
<promotion>
  <promotion_id>SPRING_BOGO_PREMIUM</promotion_id>
  <product_applicability>specific_products</product_applicability>
  <offer_type>buy_m_get_n_percent_off</offer_type>
  <buy_this_quantity>1</buy_this_quantity>
  <get_this_quantity_discounted>1</get_this_quantity_discounted>
  <percent_off>30</percent_off>
  <long_title>BOGO 30% off - Premium spring collection</long_title>
  <item_group_id>premium_spring_2026</item_group_id>
</promotion>

<!-- Standard items -->
<promotion>
  <promotion_id>SPRING_BOGO_STANDARD</promotion_id>
  <product_applicability>specific_products</product_applicability>
  <offer_type>buy_m_get_n_percent_off</offer_type>
  <buy_this_quantity>1</buy_this_quantity>
  <get_this_quantity_discounted>1</get_this_quantity_discounted>
  <percent_off>50</percent_off>
  <long_title>BOGO 50% off - Spring essentials</long_title>
  <item_group_id>standard_spring_2026</item_group_id>
</promotion>

Strategic Benefits:

• Different discount levels protect margin on premium items
• Clear segmentation improves inventory turnover
• BOGO abbreviation saves title space for category details

Scenario 3: Brazil Payment Method Promotion

Business Context: Electronics retailer in Brazil promoting PicPay partnership

Promotion Strategy:

<promotion>
  <promotion_id>BR_PICPAY_ELECTRONICS_JAN</promotion_id>
  <product_applicability>specific_products</product_applicability>
  <offer_type>percent_off</offer_type>
  <percent_off>10</percent_off>
  <redemption_restriction>forms_of_payment</redemption_restriction>
  <long_title>10% de cashback no PicPay - Eletrônicos</long_title>
  <promotion_effective_dates>2026-01-01/2026-01-31</promotion_effective_dates>
  <minimum_purchase_amount currency="BRL">500.00</minimum_purchase_amount>
  <google_product_category>Electronics</google_product_category>
</promotion>

Market-Specific Considerations:

• Promotion title in Portuguese for local market
• Cashback percentage competitive with market standards
• Minimum purchase aligns with typical electronics AOV
• Category restriction focuses on high-value products

Conclusion: Maximizing the January 2026 Promotion Opportunities

The January 2026 Google Shopping promotion policy updates represent a significant evolution in how merchants can present special offers across Google’s platforms. By expanding eligibility to include subscription promotions, recognizing common retail abbreviations, and enabling payment-method-specific offers in Brazil, Google has modernized its promotion framework to match current e-commerce realities.

Key Takeaways:

1. Subscription businesses can now directly compete during high-intent shopping moments by promoting free trials and discounted subscription offers
2. All merchants benefit from abbreviation support (BOGO, B1G1, MRP, MSRP) that maximizes promotional clarity within character limits
3. Brazil merchants gain competitive parity through payment-method-specific promotions aligned with local market practices
4. Existing promotion policies remain in effect, requiring continued focus on compliance, clear communication, and meaningful value
5. Implementation options range from simple UI-based creation to sophisticated feed and API management depending on scale and technical capabilities

Action Steps for Merchants:

• Immediate (December 2025): Review current promotion strategy and identify opportunities to leverage new January 2026 features
• January 2026: Begin creating and testing subscription, abbreviation-based, and (if in Brazil) payment-method promotions
• Ongoing: Monitor performance metrics, optimize based on data, and stay informed about future policy evolutions
• Long-term: Build flexible promotion infrastructure that can adapt as Google continues modernizing its shopping policies

The merchants who succeed in the evolving Google Shopping landscape will be those who combine policy compliance with strategic creativity, leveraging new promotion types to deliver genuine value to customers while building sustainable, profitable businesses.

By implementing the strategies, technical configurations, and best practices outlined in this guide, merchants can confidently navigate the January 2026 promotion policy updates and position their businesses for continued growth in Google Shopping.

About ALM Corp: almcorp.com provides comprehensive e-commerce solutions, Google Merchant Center optimization services, and digital marketing strategy consulting to help merchants maximize their online retail performance across all channels.

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