The Beginning of the End for Third-Party Cookies

The Beginning of the End for Third-Party Cookies

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April 1, 2024
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While we touched on Google Core March Update in last week’s blog, and how it will affect content moving forward, what we didn’t get a chance to cover is how Google is also planning on axing third-party cookies.  So, read on to get a quick breakdown of what cookies are, what Google is doing to […]

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Google’s March Core Update Causes Massive Website Deindexing

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March 22, 2024
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Google has struck again! Their latest March 2024 Core Update has led to the deindexing of hundreds of websites, mainly targeting those with AI-generated spam and low-quality content in favor of quality content created by humans. Early analysis shows over than 800 websites have been removed from Google’s search results at the outset of this […]

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Google’s Search Generative Experience (SGE): An In-Depth Guide (Part 2)

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March 11, 2024
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In Part 1 of our post about Google’s new AI-powered Search Generative Experience (SGE), we broke down all the details of the new features and tools marketers can use to their advantage. Here, we take it one step further and highlight some key product recommendations to maximize ROI, offering users product options that are relevant […]

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Google’s Gemini Has Finally Arrived in Canada!

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February 16, 2024
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As a Canadian white-label digital marketing company, we’re excited to announce the official launch of Gemini in Canada (formerly known as Bard). Since its initial launch as Bard, the anticipation and eagerness among Canadians to leverage Google’s advanced AI model have been palpable. However, Google has not made its AI juggernaut available in Canada until […]

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