How Microsoft, Shopify & Your Digital Content Can Make it a 2022 to Remember

How Microsoft, Shopify & Your Digital Content Can Make it a 2022 to Remember

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January 10, 2022
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As the first installment for 2022, we wanted to share a few digital marketing industry updates from WordPress, Shopify, and Microsoft, as well as a tip to help you increase your conversions and improve your online brand. Astra WordPress Plugin Update For those looking for simple, yet great website themes for WordPress, the team behind […]

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MOZCON 2021 – Lessons in Surviving the Covid News Agenda and What it Means for the Future of Digital PR – Shannon McGuirk

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July 30, 2021
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Shannon McGuirk (Client Services & Delivery Director, Aira) recently spoke at MozCon regarding the lessons that were learned during the COVID-19 news agenda, and how it will shape the landscape of digital PR in the future. How the Pandemic Affected Aiva Shannon highlighted how during the first two weeks of the lockdown, Aira had seen […]

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How to Up Your Content Game in 2021 & Some Industry Updates

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January 22, 2021
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This week we’ll be looking at some digital marketing news from YouTube and Google that online marketers will want to know about. Also, we’ll be highlighting a tip on how to up your content game in 2021. So, here is what you need to know about…. New YouTube Analytics Metric There’s some exciting news for […]

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Three Holiday 2020 Digital Marketing Tips

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November 18, 2020
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With the holiday season here, it’s the most wonderful time for digital marketing. And while all companies will be getting ready for this time, there are some very important aspects of your online branding that will need extra attention. Changes to customer habits due to COVID-19 need to also be considered this holiday season. So, […]

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