MozCon 2021 – The Science of Purchasing Behavior: How to Use It Effectively to Attract & Convert More Prospects Into Customers

MozCon 2021 – The Science of Purchasing Behavior: How to Use It Effectively to Attract & Convert More Prospects Into Customers

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August 16, 2021
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We delve into Flavilla Fongang’s fascinating MozCon presentation about neuromarketing and the power it has over behavioral purchasing and marketing. Find out the power of the brain, and how it can improve your marketing and the buyer’s journey and purchasing decisions. Understanding the Brain While we won’t rehash and go too in-depth about the three […]

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MOZCON 2021 – Lessons in Surviving the Covid News Agenda and What it Means for the Future of Digital PR – Shannon McGuirk

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July 30, 2021
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Shannon McGuirk (Client Services & Delivery Director, Aira) recently spoke at MozCon regarding the lessons that were learned during the COVID-19 news agenda, and how it will shape the landscape of digital PR in the future. How the Pandemic Affected Aiva Shannon highlighted how during the first two weeks of the lockdown, Aira had seen […]

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Digital Marketing News & Updates You Need for April Fool’s Day

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April 1, 2021
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In this week’s digital marketing blog, we touch on Google’s algorithm update, how YouTube is trying to protect content and creators, and also how you can make more money with your Facebook videos. So, here’s what you need to know for the first week of April… Facebook’s Wants to Make You Money! Content creation continues […]

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The Digital Marketing News You Need to Know About for March 12th

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March 12, 2021
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This week we have some exciting online marketing updates from WordPress, Pinterest, and Google. And if that wasn’t enough, we’ve even included a tip for your Google My Business information. So, without further ado, here are your updates… WordPress 5.7 Makes HTTP to HTTPS Conversion A Breeze For those who are familiar with WordPress, while […]

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