We delve into Flavilla Fongang’s fascinating MozCon presentation about neuromarketing and the power it has over behavioral purchasing and marketing. Find out the power of the brain, and how it can improve your marketing and the buyer’s journey and purchasing decisions. Understanding the Brain While we won’t rehash and go too in-depth about the three […]
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Shannon McGuirk (Client Services & Delivery Director, Aira) recently spoke at MozCon regarding the lessons that were learned during the COVID-19 news agenda, and how it will shape the landscape of digital PR in the future. How the Pandemic Affected Aiva Shannon highlighted how during the first two weeks of the lockdown, Aira had seen […]
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In this week’s digital marketing blog, we touch on Google’s algorithm update, how YouTube is trying to protect content and creators, and also how you can make more money with your Facebook videos. So, here’s what you need to know for the first week of April… Facebook’s Wants to Make You Money! Content creation continues […]
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This week we have some exciting online marketing updates from WordPress, Pinterest, and Google. And if that wasn’t enough, we’ve even included a tip for your Google My Business information. So, without further ado, here are your updates… WordPress 5.7 Makes HTTP to HTTPS Conversion A Breeze For those who are familiar with WordPress, while […]
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