How Companies Can Leverage Paid Ads in a Privacy-Centric World

How Companies Can Leverage Paid Ads in a Privacy-Centric World

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August 28, 2023
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Pay-Per-Click (PPC) advertising has emerged as a main tool for businesses looking to broaden their scope and acquire more customers. However, as conversations around data privacy escalate globally—led in part by European Union regulations—companies are being forced to modify their approaches. The goal is to continue reaping the advantages of PPC advertising while maintaining the […]

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4 Easy Ways to Improve Social Media Content

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August 14, 2023
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Four Easy Ways to Improve Social Media Content   Social media is a powerful tool for connecting with your audience, promoting your brand, and growing your business. But how do you create content that stands out from the crowd and engages your followers?    Our team at ALM Corp. shares four simple ways to improve […]

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Meta’s News Ban in Canada: Implications for Advertisers and Marketers

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August 4, 2023
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In response to the recent legislation enacted in Canada, known as the Online News Act or Bill C-18, Meta, the tech giant behind Facebook and Instagram, has announced plans to block news articles from its platforms for users in Canada. The Online News Act requires digital platforms and search engines to license content from news […]

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How ChatGPT is Shaking Up the Online & Digital Marketing World

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July 28, 2023
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While many didn’t see ChatGPT coming when it launched late last year, there’s no denying that it has taken the world by storm. Fast forward to this year, and there is almost no one who hasn’t used it, or at least heard of the popular AI platform.    That’s why the team at ALM Corp. […]

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