The Evolution of Social Media as a Search Engine

The Evolution of Social Media as a Search Engine

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February 12, 2024
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In recent years, we’ve witnessed a significant shift in how online information is searched for and consumed, particularly among younger generations. Social media platforms like Twitter, TikTok, and Instagram, have evolved beyond their traditional roles as networking sites to become key players in the search engine domain. This shift is largely driven by the desire […]

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How To Maximize Voice Search To Boost Your Business

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January 20, 2024
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In today’s world, voice assistants are at almost everyone’s disposal, helping us find answers to all of our questions by simply asking what we want to find out. This emerging trend has significant implications for search engine optimization (SEO) strategies for businesses.  As we’ve recently highlighted in our year-end blog, “Unlocking Success in 2024: Essential […]

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Master Local Voice Search SEO for All of Your Digital Marketing Campaigns

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November 27, 2023
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Unlike the one-dimensional search engine options of just a couple of decades ago, voice search has given us more dynamic search options, and a leading choice for local search engine optimization (SEO). Thanks to the popularity of virtual assistants like Siri, Alexa, Google Assistant, and Cortana, businesses need voice SEO strategies. Let’s explore how to […]

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How Companies Can Leverage Paid Ads in a Privacy-Centric World

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August 28, 2023
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Pay-Per-Click (PPC) advertising has emerged as a main tool for businesses looking to broaden their scope and acquire more customers. However, as conversations around data privacy escalate globally—led in part by European Union regulations—companies are being forced to modify their approaches. The goal is to continue reaping the advantages of PPC advertising while maintaining the […]

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