Microsoft is making waves again for digital advertising and search by rolling out some exciting new AI-driven features. These announcements came during Microsoft’s Surface and Copilot event in New York. They are kicking it up a notch by introducing generative AI tools designed to create more interactive and efficient experiences for advertisers. The new tools […]
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Google is at it again! The digital giant never stops evolving, and the September 2023 Helpful Content Update has brought with it a set of changes that will change things yet again for digital marketers and agencies. Here’s what you should know about the September 2023 Helpful Content Update. What are the Google Helpful […]
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Pay-per-click (PPC) advertising can be a great way to generate short-term marketing results and reach targeted audience segments, providing a quicker ROI in terms of marketing campaigns. That’s why the team of white-label marketing experts from ALM Corp. has collected some insightful tips to keep your PPC campaigns running at maximum efficiency, generate the best […]
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Pay-Per-Click (PPC) advertising has emerged as a main tool for businesses looking to broaden their scope and acquire more customers. However, as conversations around data privacy escalate globally—led in part by European Union regulations—companies are being forced to modify their approaches. The goal is to continue reaping the advantages of PPC advertising while maintaining the […]
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