The Content Refresh Playbook: Step-by-Step Guide to SEO & Engagement

The Content Refresh Playbook: Step-by-Step Guide to SEO & Engagement

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April 16, 2024
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With all the latest Google and SEO updates and changes, content appears to still be king. With that in mind, it’s important to remember that outdated and uninformative content can quickly lose its relevance and negatively affect both your site and brand. So, refreshing your content isn’t just about staying current; it’s a strategic move […]

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Important Digital Marketing Updates to Start April

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April 7, 2024
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While April Fools Day just passed, there are some pretty important (and serious) updates from Meta, YouTube, and OpenAI that you need to know about. From gaining better audience insights, improving your video content, and easier access to your favorite AI platform, we break it all down in this week’s latest ALM Corp blog. Meta […]

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Google’s Search Generative Experience (SGE): An In-Depth Guide (Part 2)

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March 11, 2024
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In Part 1 of our post about Google’s new AI-powered Search Generative Experience (SGE), we broke down all the details of the new features and tools marketers can use to their advantage. Here, we take it one step further and highlight some key product recommendations to maximize ROI, offering users product options that are relevant […]

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Boost Your SEO & Brand: A Beginner’s Guide to Topical Authority

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January 29, 2024
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As an online marketer or business getting into the realm of SEO, building topical authority is one of your secret weapons to climbing the ranks in search results (SERPS) and bringing in more organic traffic. So, what exactly is topical authority? Simply put, it’s about creating content so good that it becomes a go-to resource […]

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