The Content Refresh Playbook: Step-by-Step Guide to SEO & Engagement

The Content Refresh Playbook: Step-by-Step Guide to SEO & Engagement

image
April 16, 2024
No Comments

With all the latest Google and SEO updates and changes, content appears to still be king. With that in mind, it’s important to remember that outdated and uninformative content can quickly lose its relevance and negatively affect both your site and brand. So, refreshing your content isn’t just about staying current; it’s a strategic move […]

Read more →

Mastering Local SEO in 2024: A Guide for Businesses

image
March 15, 2024
No Comments

Gone are the days when local SEO focused on only claiming and managing business listings. While maintaining accurate profiles on Google My Business and other directories is still important, success today requires crafting a cohesive experience across all customer touchpoints, from the moment they discover your brand to the point of conversion.    Here are […]

Read more →

Google’s Search Generative Experience (SGE): An In-Depth Guide (Part 1)

image
March 5, 2024
No Comments

Google’s Search Generative Experience (SGE) represents a significant evolution in how users interact with search engines. By providing AI-generated responses directly to questions, SGE streamlines the information retrieval process, potentially reducing the need for users to click through multiple websites. As you can imagine, this new shift has profound implications for businesses reliant on search […]

Read more →

February Digital Marketing News You Need to Know About

image
February 5, 2024
No Comments

To those in the social media and digital marketing industry, it’s no surprise that the landscape is ever-evolving, with new changes to improve user experience being released on an almost weekly/monthly basis.   Here are some of the most recent updates marketers and social media gurus need to be aware of the remain on the […]

Read more →