Key Digital Marketing News & Insight You Can Use in April

Key Digital Marketing News & Insight You Can Use in April

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April 23, 2024
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While we’re not even at the end of the month, April has been busy with lots of digital marketing news and updates. In this week’s blog, we’ll delve into the growing discontent marketers are having with Meta and how it might affect your campaign, how Brave’s new AI update might change the way we search, […]

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The Content Refresh Playbook: Step-by-Step Guide to SEO & Engagement

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April 16, 2024
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With all the latest Google and SEO updates and changes, content appears to still be king. With that in mind, it’s important to remember that outdated and uninformative content can quickly lose its relevance and negatively affect both your site and brand. So, refreshing your content isn’t just about staying current; it’s a strategic move […]

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Google’s Search Generative Experience (SGE): An In-Depth Guide (Part 1)

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March 5, 2024
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Google’s Search Generative Experience (SGE) represents a significant evolution in how users interact with search engines. By providing AI-generated responses directly to questions, SGE streamlines the information retrieval process, potentially reducing the need for users to click through multiple websites. As you can imagine, this new shift has profound implications for businesses reliant on search […]

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Boost Your SEO & Brand: A Beginner’s Guide to Topical Authority

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January 29, 2024
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As an online marketer or business getting into the realm of SEO, building topical authority is one of your secret weapons to climbing the ranks in search results (SERPS) and bringing in more organic traffic. So, what exactly is topical authority? Simply put, it’s about creating content so good that it becomes a go-to resource […]

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