4 Tips for Enhancing PPC Reporting & Analysis, & Optimizing Your Campaigns

4 Tips for Enhancing PPC Reporting & Analysis, & Optimizing Your Campaigns

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September 11, 2023
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Pay-per-click (PPC) advertising can be a great way to generate short-term marketing results and reach targeted audience segments, providing a quicker ROI in terms of marketing campaigns. That’s why the team of white-label marketing experts from ALM Corp. has collected some insightful tips to keep your PPC campaigns running at maximum efficiency, generate the best […]

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How Companies Can Leverage Paid Ads in a Privacy-Centric World

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August 28, 2023
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Pay-Per-Click (PPC) advertising has emerged as a main tool for businesses looking to broaden their scope and acquire more customers. However, as conversations around data privacy escalate globally—led in part by European Union regulations—companies are being forced to modify their approaches. The goal is to continue reaping the advantages of PPC advertising while maintaining the […]

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Important Digital Marketing Updates You Need to Know About (Week of July 17th)

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July 21, 2023
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It’s been a busy few weeks in the world of digital marketing and technology, and we understand how crucial it is to stay up-to-date with the latest developments. That’s why we wanted to update you on a few of the big announcements and updates from heavy hitters like Google, Microsoft, Twitter, and Instagram. Here’s a […]

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3 Ways to Demonstrate “Experience” in Google’s E-E-A-T Factor

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June 23, 2023
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These days Google is the end-all and be-all when it comes to the digital realm, delivering high-quality and reliable search results to its users by using the E-E-A-T system. With the recent addition of the “experience” component to Google’s E-E-A-T concept, content creators should be able to demonstrate firsthand experience to be deemed trustworthy.   […]

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