Digital marketing is constantly changing, with new upgrades and trends appearing on an almost weekly basis. There have been numerous big advancements in the realm of digital marketing this year, ranging from adjustments to search engine algorithms to changes in social media platforms. Let’s take a look at some of the most recent changes […]
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Shannon McGuirk (Client Services & Delivery Director, Aira) recently spoke at MozCon regarding the lessons that were learned during the COVID-19 news agenda, and how it will shape the landscape of digital PR in the future. How the Pandemic Affected Aiva Shannon highlighted how during the first two weeks of the lockdown, Aira had seen […]
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When you hire an SEO services company, you’re also placing your trust in their hands, so it’s important they’re able to deliver results and keep your company’s best interests at heart. Even nowadays, there are still some digital marketing agencies that practice outdated black-hat techniques to try and generate quick results for clients. But these […]
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Over the years, the list of media types that make up content marketing services has exploded. Ten years ago, all you really needed was a blog and maybe a Twitter or LinkedIn social media account. Today, there is a vast array of content marketing options to choose from – yet blogs are still going to […]
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