MOZCON 2021 – Lessons in Surviving the Covid News Agenda and What it Means for the Future of Digital PR – Shannon McGuirk

MOZCON 2021 – Lessons in Surviving the Covid News Agenda and What it Means for the Future of Digital PR – Shannon McGuirk

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July 30, 2021
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Shannon McGuirk (Client Services & Delivery Director, Aira) recently spoke at MozCon regarding the lessons that were learned during the COVID-19 news agenda, and how it will shape the landscape of digital PR in the future. How the Pandemic Affected Aiva Shannon highlighted how during the first two weeks of the lockdown, Aira had seen […]

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Why Blogs Are Still Vital to Content Marketing

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October 17, 2019
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Over the years, the list of media types that make up content marketing services has exploded.  Ten years ago, all you really needed was a blog and maybe a Twitter or LinkedIn social media account. Today, there is a vast array of content marketing options to choose from – yet blogs are still going to […]

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How to Determine Whether Your SEO Firm is Helping or Hindering You

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When you hire an SEO services company, you’re also placing your trust in their hands, so it’s important they’re able to deliver results and keep your company’s best interests at heart. Even nowadays, there are still some digital marketing agencies that practice outdated black-hat techniques to try and generate quick results for clients. But these […]

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Expert Digital Marketing Tips for 2018

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Digital marketing strategies must be closely reviewed to ensure they remain on track in terms of meeting company objectives. But with the digital marketing field continually evolving, it’s important to take stock and review your current options. In this latest post, we’ll explore our expert digital marketing tips for 2018 campaigns. Audit and Update SEO […]

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