Google’s Search Generative Experience (SGE): An In-Depth Guide (Part 2)

Google’s Search Generative Experience (SGE): An In-Depth Guide (Part 2)

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March 11, 2024
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In Part 1 of our post about Google’s new AI-powered Search Generative Experience (SGE), we broke down all the details of the new features and tools marketers can use to their advantage. Here, we take it one step further and highlight some key product recommendations to maximize ROI, offering users product options that are relevant […]

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7 of the Most Important Updates Affecting Digital Marketing in 2023

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May 18, 2023
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Digital marketing is constantly changing, with new upgrades and trends appearing on an almost weekly basis. There have been numerous big advancements in the realm of digital marketing this year, ranging from adjustments to search engine algorithms to changes in social media platforms.    Let’s take a look at some of the most recent changes […]

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MOZCON 2021 – Lessons in Surviving the Covid News Agenda and What it Means for the Future of Digital PR – Shannon McGuirk

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July 30, 2021
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Shannon McGuirk (Client Services & Delivery Director, Aira) recently spoke at MozCon regarding the lessons that were learned during the COVID-19 news agenda, and how it will shape the landscape of digital PR in the future. How the Pandemic Affected Aiva Shannon highlighted how during the first two weeks of the lockdown, Aira had seen […]

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Why Blogs Are Still Vital to Content Marketing

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October 17, 2019
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Over the years, the list of media types that make up content marketing services has exploded.  Ten years ago, all you really needed was a blog and maybe a Twitter or LinkedIn social media account. Today, there is a vast array of content marketing options to choose from – yet blogs are still going to […]

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