The following are some great and simple SEO tips that anyone can apply to their blogs, regardless of if you have prior experience with SEO and online marketing.
Google utilizes three signals to decide if a blog is pertinent to a search query, and how it should be ranked within the search engine results page. The three signals are:
Content – how relevant is your content to the search query?
Links – can your content be linked, specifically by high authority sites?
RankBrain – Google’s artificial intelligence used in their algorithm.
Get started with these easy tips…
One of the most important factors about your blog has to do with keywords, and researching keywords relevant to your product and services.
Avoid such things as:
Selecting keywords that are not relevant to your specific business, or do not convert.
Using over-specific keywords.
You no longer have to input your keyword in your domain. Google’s Exact Match Domain Update implemented these changes in 2012.
Umbrella keywords that are not concise enough like children’s clothing. We recommend selecting long-tail keywords, such as children’s summer clothing, etc.
XML sitemaps are files which list the URLs of a webpage, including metadata of each URL in order for search engines to crawl the site. Submitting your sitemap will help your content be understood and ranked by in the SERPs.
Within your blog, ensure that your pages include a title tag and description of what that particular page is all about. Including your keywords within your title tag will increase your web page rank within the SERPs. While title tags can technically exceed the 70-character limit, they should have your key word and business name
A meta description on your webpage outlines what exactly your page is all about. Try to appeal to your audience and grab their attention with interesting info about your specific page. You want them to visit your site!
URLs or permalinks are a very important aspect when optimizing your new wen site. When you include unnecessary characters within the URL, such unrelated numbers or question marks, it can influence how your site is understood by search engines and make it difficult to crawl. The cleaner the URL the better.
With so many people using mobile to search and visit sites, ensure your blog is mobile responsive. This will lead to improved SEO and rankings, as well less bounces since everyone will be able to enjoy your blog.
In case your wondering, since Google’s updated algorithm, mobile friendly sites enjoy higher rankings compared to unfriendly mobile sites. Try out Google’s mobile-friendly test tool and see if your blog is up to standards. Ensure your theme and CSS allows you to have proper mobile friendliness.