With millions of businesses now operating on their summer schedules, many have found that their customers are becoming confused about the company’s opening and closing times due to the listings data found online. Now, Google has recently launched the summer page of their Get Your Business Online program to help business owners manage their listings more effectively and ensure their customers are up-to-date on any changes that take place regarding summer opening hours.
The new Google change comes as a result of data showing that failing to keep business data updated online can have a large impact on potential customers. Businesses that don’t keep their online data updated risk losing happy customers and reducing foot traffic during their busy summer season. With over 25% of online businesses changing their hours for the summer season, this is a problem that impacts a large section of the digital marketplace. And only 1% of those companies have updated their online information to include their summer hours.
The company’s operating hours will be the first element an online visitor sees when searching for a company online. Making sure these hours are accurate is now critical for business owners looking to capitalize on the sales opportunities during the peak summer season. To learn more on how to change your business’s online hours via the Google Get Your Business Online program, speak with our trusted online marketing experts directly.