Google’s March Core Update Causes Massive Website Deindexing

Google has struck again! Their latest March 2024 Core Update has led to the deindexing of hundreds of websites, mainly targeting those with AI-generated spam and low-quality content in favor of quality content created by humans. Early analysis shows over than 800 websites have been removed from Google’s search results at the outset of this update.

So, is it time to panic? Not with our help! Here’s everything you need to know about this latest update and how to keep up with Google.

Widespread Deindexing 

Industry experts have been monitoring tens of thousands of websites for changes in indexing since the March 2024 Core Update, especially regarding AI-generated spam. The research highlights the extensive reach of this update. Out of the tracked websites, several hundred have been completely deindexed by Google, approximately less than 2% of the total monitored. These deindexed sites are from various categories and ad networks, showing the extensive reach of Google’s actions. It’s uncertain if these sites will stay deindexed, as some have started reappearing in search results.

Severe Traffic & Revenue Impacts 

The deindexing has led to significant traffic and revenue losses for these sites. The data shows that the deindexed sites had over 20 million organic search visits monthly before the action, with the deindexing causing substantial traffic drops. The affected websites are also facing an estimated monthly revenue loss of almost half a million dollars in advertising.

Focus on AI-Generated Spam 

The findings are supported by a study, which investigated AI-generated content’s role among the deindexed sites. This study discovered that all affected sites contained AI-generated content, with half of them having 90-100% of their content produced by AI. 

These insights indicate that the March 2024 Core Update is successfully identifying and penalizing websites that rely on AI-generated content for search engine manipulation. Google’s manual actions reflect its dedication to fighting AI-generated spam and low-quality content.

Changing Search Dynamics 

The ongoing rollout of the March 2024 Core Update is progressively reshaping the search landscape. The mass deindexing of websites using manipulative tactics, especially those with AI-generated content, marks a pivotal change in Google’s strategy to ensure search quality

The data confirms Google’s firm stance against AI-driven spam. As the update advances, webmasters and content creators need to align with Google’s increased emphasis on content quality and originality. 

The complete effects of the March 2024 Core Update will be clearer as research continues, but initial findings indicate that Google’s move to prioritize high-quality, human-made content is ongoing.

What Does This All Mean?

As mentioned above, the latest Google spam update underscores the critical importance of having high-quality, human-generated content on websites. This emphasis arises from Google’s ongoing efforts to prioritize human content that offers genuine value to users over spammy or automated content.

Quality content created by people is more likely to align with Google’s updated spam policies, especially in areas like scaled content abuse, where the search engine is cracking down on content that appears mass-produced or manipulative. Human-generated content tends to be more original, engaging, and relevant, which are key factors in achieving better search rankings and avoiding penalties under Google’s new guidelines.

Moreover, as Google’s algorithms become increasingly sophisticated, they are better at detecting and demoting low-quality, automated content. This shift means that websites with content that reflects expertise, authority, and trustworthiness (E-A-T) are more likely to thrive in search rankings.

Adapting to These Changes

These changes underline the importance of creating high-quality, user-focused content. To navigate these complex updates and maximize online presence effectively, partnering with an expert white-label digital marketing company like ALM Corp. is essential. 

Help your team adapt strategies to align with Google’s evolving algorithms, digital marketing trends, and updates by partnering with our experts. ALM Corp. 

Get in touch with us to learn how we can help you keep up with Google today!