Initially announced on October 5, the October 2023 Core Update (the third significant update this year) is anticipated to bring about substantial adjustments in search rankings, in line with the pattern observed in past core updates. The primary objective of this update is to elevate authoritative, reliable, and helpful content while demoting lower-quality and poor websites. This new core update also goes hand in hand with Google’s Helpful Content Update.
To help you understand what this new update entails, we’re highlighting some of the major takeaways and steps and ways to navigate through these new changes.
Notably, this update has caused a substantial degree of fluctuation in search rankings, similar to previous core updates.
Early signs seem to indicate that the update instigated notable shifts in search rankings between October 10 and October 12, with another wave of changes occurring over the subsequent weekend. However, these observations are based on personal insights rather than data obtained from any authoritative source.
Understanding the significance of Google’s algorithm updates is vital for all entities, including brands, businesses, and organizations. These updates can wield a substantial influence on a website’s performance within search results. Consequently, any alterations in rankings stemming from a core update, whether positive or negative, can have a profound impact on organic traffic, conversion rates, and revenue generation.
Being aware of when Google initiates such updates allows marketers time to determine whether the changes in their site’s performance are attributable to their own modifications or Google’s adjustments to its ranking algorithm.
In the event that a website experiences a decline in rankings due to a core update, Google has previously offered guidance on how to respond. Here are some things to consider and steps to follow:
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