How to Create SEO-Friendly URLs


Well-optimized URLs are essential for both search engine optimization (SEO) and user experience. Search engines consider many factors when ranking pages, and URLs are high on the list. Like page titles, URLs help describe a web page to search engines and potential visitors, which is why making them accurate, enticing, and well-structured is very important. 

In this ALM Corp quick guide, we highlight eight best practices for creating SEO-friendly URLs.


  • Craft Descriptive URLs

A URL should give users a clear idea of the page content just by reading it. Include an accurate phrase or term that pertains to the page. 


  • Integrate Keywords Effectively

Optimize every web page around one keyword and include this keyword in the URL. Place important keywords at the beginning of the URL since search engines give more significance to early words. Just like with content, avoid keyword stuffing to prevent penalties; always think of what will best describe what the page is about. 

Avoid adding extra or misleading keywords that may not be relevant to your page into your URL at all costs. 


  • Stick to Lowercase Letters

Use lowercase letters in URLs to avoid search engines treating uppercase and lowercase letters differently, which can lead to duplicate URLs and loss of page rank.


Not SEO-Friendly:


  • Use Hyphens for Better Readability

Separate words in URLs with hyphens (-), not underscores (_). Not only does this make it clearer for users to read, Google treats hyphens as spaces between words, making the URL more readable for search engines as well.


  • Keep URLs Concise

Make URLs as descriptive and brief as possible. Like blogs and webpages, always avoid fluff and filler. Short URLs are easier to type and read, and always rank higher since search engines give more value to fewer words.


Not SEO-Friendly:


  • Pick Static Non-Changeable URLs

Choose static URLs that remain constant over dynamic ones with parameters like “?,” “&,” and “=.” Static URLs are easier for users and search engines to read. You can use dynamic parameters for tracking but avoid hard-coding them into your site.


  • Try Using Subfolders Whenever Possible

Search engines may treat subdomains as separate from the primary domain, affecting SEO aspects like link building and trust value. Use subfolders instead unless there is a specific reason for subdomains.


Not SEO-Friendly:


  • Beware of Unsafe URLs

Duplicated or unoptimized URLs can get you penalized. Features like filters on your website might create dynamic, duplicate URLs that clutter up your site. The solution? Use robots.txt to block these unwanted URLs.

By updating your robots.txt file, you can prevent search engines from indexing these problematic URLs, keeping your site clean and optimized. It’s a simple step that can make a big difference in maintaining a strong SEO presence.


Contact us today for more leading SEO solutions for agencies! 


By prioritizing these strategies, you create a user-friendly and SEO-efficient site architecture. Staying informed about SEO updates from Google and continuously refining your URL practices will ensure sustained success in search rankings and user engagement. 

For comprehensive SEO solutions and support tailored to your agency’s needs, contact ALM Corp today