Important Digital Marketing Updates You Need to Know About (Week of July 17th)

It’s been a busy few weeks in the world of digital marketing and technology, and we understand how crucial it is to stay up-to-date with the latest developments. That’s why we wanted to update you on a few of the big announcements and updates from heavy hitters like Google, Microsoft, Twitter, and Instagram. Here’s a quick rundown on everything you need to know….

Apple Getting into the AI Mix

It’s been recently brought to light via Bloomberg by an unnamed Apple employee that the company is currently developing an AI chatbot (named Ajax) that will go head-to-head with current ones like ChatGPT, Microsoft Bing Chat, and Google Bard. It’s assumed that it will integrate directly with their iOS and utilize data from Siri to develop and expand the AI power behind Siri and other Apple services.

As we all know, Apple’s App Store is a major landing spot for many of today’s most popular apps, including OpenAI’s ChatGPT (among others). So, with the addition of Apple’s newest AI chatbot, it could have major ripple effects on AI programs that are currently featured on Apple’s App Store.

Instagram’s Reels Has Been Updated 

Instagram has now made it much simpler for companies to take advantage of recent trends, edit videos, and maximize their reach. The new Reels update lets users search by category, and gives you far better access to editing features.

This new update is great if you’re seeking to capitalize on a trend but find yourself lacking original ideas. With Reels’ newly revamped and user-friendly browsing system, you can now effortlessly explore how others have recreated templates. For content makers everywhere, this will be much welcomed news!

Microsoft’s Performance Max Beta Phase Has Arrived

The beta launch of Performance Max is a game-changer for marketers, as it comes packed with innovative features designed to streamline tasks. By simplifying workloads, it frees up valuable time, enabling marketers to concentrate on unleashing their creative ideas and tapping into untapped audience segments.

Advertisers will enjoy enhanced transparency and in-depth reporting, gaining valuable insights into asset-level performance metrics. This level of detail empowers advertisers with a deeper understanding of their campaigns, ensuring better decision-making and improved overall performance.

In a nutshell, Microsoft’s Performance Max represents a transformative leap for marketers, ushering in a new era of efficiency, creativity, and data-driven success. While Microsoft’s Performance Max is only available to an exclusive group of marketers, it’s only a matter of time before everyone will be able to get their hands on it!

Find You Next Job Opportunity on Twitter

While Twitter has been in the news for a lot of reasons since Elon Musk took it over, a new feature is set to launch that will have the company in the headlines once again, job postings. Yes, you read that correctly, Twitter will be debuting a new feature that will allow verified companies and organizations to post their job listings on the platform. The job listings will appear underneath the main bio section of a company and provide a brief description and a link (once clicked) to the company’s website/job posting.

With approximately 52 million users, businesses can potentially attract a diverse pool of candidates from around the world with various professional backgrounds.

With the possibility of job-related hashtags, users could discover job posts that match their interests and expertise, ensuring a more seamless and targeted connection between potential employers and job seekers.

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