Today’s growing businesses must be proactive in their local search strategies. One of the challenges businesses face within the current SEO environment is responding to the evolving requirements for superior search rankings. However, when harnessed correctly, local SEO techniques provide small businesses the opportunity to not only reach new audiences but also expand their brand authority within the marketplace. Within this blog, we’ll review three tips for small businesses to utilize as they build their local SEO campaigns for 2014.
Online review sites are now a key resource in terms of local SEO. These sites tend to perform well within search rankings and so companies can utilize this high visibility presence to promote their brand as being responsive to customer suggestions. Business owners should remember not to speak out against negative feedback on online review sites. The simple act of responding kindly and with genuine interest to customer reviews will help drive positive attention toward local brands.
Local firms truly have a superb opportunity available through social media. The organization’s social media presence can be utilized to create a conversation around their brand and to promote their brand within the marketplace. Highlight relevant stories for customers, posting reviews on products and announcing promotions are the ideal type of content that can be used on social sites. Companies must also be responsive to their customers posting on Twitter and Facebook. Popular Twitter posters and Facebook users are the ideal choices for engagement to help improve brand authority.
When starting a business and promoting the company online, it can be hard to keep track of the various sites that host the company’s listings information. But companies that ensure their information is consistent across all common listing sites can help give their local SEO campaigns a large boost in terms of ranking. The search algorithm will detect that the business is a widely recognized company based on the consistency of its information across the various areas.
Effective online promotions start from ensuring brand recognition in the local marketplace. By harnessing the known best practices used by successful growing firms, today’s local startups can gain recognition online and drive forward in achieving superior rankings within their local area. Today’s search industry represents the ideal environment in which to begin those lucrative local SEO campaigns.