PPC is a great way to improve your services and products – they can give you that extra lift if you’re a new business, or if you’re looking for an extra way to advertise.
Here are some ways to improve your PPC strategies and results:
Bing Ads prove to be a very cost-effective choice when dealing with PPC. Bing offers less competition and a lower cost-per-click for many of their categories. A nice bonus is that Bing is a prominent player when it comes to search engine rankings.
Tip: transfer your top AdWords performers and get them over to Bing – even for new campaigns, Bing results could surprise you.
A great strategy is to research queries that are pushing conversions within an ad group to know if there are any possible opportunities to get new ads and target fresh keywords. You can do this by looking at you AdWords Search Term report to see any keywords you may have missed that convert customers – you can also look at this through Google Analytics Search Queries.
Doing this allows you increase the promotion while increasing search result visibility even more.
Utilizing Video Ads
Not only are video ads becoming more popular, they are a low-cost option and are a great way for people to get to know your brand and interact/engage with you as well.
Now, unlike other ads, video ads can be slightly costlier to make, and are not as easy to create. Smaller companies may not have the budget or time to invest in video creation and video ads. In the case you are creating them, you will see some clicks as low as $0.10 – which is a petty reasonable cost.
Think of your video like your website and business, you don’t want something that is bland and unimaginative. Be creative, and always think about if you want your video to be entertainment, product driven, or maybe both. A great tip is to create ‘how to’ videos, which also happen to be extremely popular these days.