Key Digital Marketing News & Insight You Can Use in April

While we’re not even at the end of the month, April has been busy with lots of digital marketing news and updates. In this week’s blog, we’ll delve into the growing discontent marketers are having with Meta and how it might affect your campaign, how Brave’s new AI update might change the way we search, strategic advertising with YouTube Select Shorts, and how you can make money through Wix.

  • Advertisers Are Not Happy with Meta Advertising

Meta advertisers have recently been reporting issues with the company’s automated advertising system. The outcome has seen both decreased sales and increased advertising costs. 

Advertisers have seen a drop in sales and return on ad spend (ROAS) while costs per click (CPC) and cost per mille (CPM) have tripled (yes, you read that correctly).

Small Businesses Are Feeling the Most Heat

Small businesses that rely on Meta’s targeting capabilities have been affected the most. Some are even considering moving their budgets to other platforms like Google and TikTok. 

What Can You Do?

While Meta has acknowledged some technical glitches, they are downplaying the issue, saying their ad system is working as expected for most advertisers on their platform. Be sure that you’re monitoring your campaign metrics closely. You might want to consider testing alternative platforms to mitigate any risks.

  • Answer with AI from Brave

Brave, the popular privacy-focused search engine, has launched a new feature called “Answer with AI”. This utilizes large-language models to generate summaries and directly answer user questions within the search results page.

Changing User Habits

If users find the AI-generated answers comprehensive and trustworthy, they might be less likely to click through to websites via search results. If this scenario were to happen, it could lead to decreased traffic for some sites.

A Potential Opportunity? 

There’s also a chance to optimize your content for these AI answer engines. By ensuring your content is well-structured, informative, and targets relevant keywords, you can increase the chances of your site being included in summaries.

  • YouTube Shorts Are an Ad Opportunity for Brands

Launched by Google, YouTube Select Shorts allows brands to place short-form video ads alongside trending YouTube Shorts content. You can place your ads alongside videos in specific categories relevant to your brand, ensuring your message reaches a highly engaged audience already interested in similar content. 

Increase Your Reach

YouTube boasts over 2 billion monthly users and accumulates a staggering 70 billion daily views globally. This massive audience pool presents a significant opportunity to expand your brand awareness. 

Remember that YouTube Shorts’ viewership on connected TVs has more than doubled since early 2023. By leveraging YouTube Select Shorts, you can now tap into this growing trend and reach viewers on the big screen.

  • Big Opportunity for Wix Partners with Template Sales

Wix Studio partners and enterprise partners can now sell their website templates directly to users through the Wix Marketplace. 

By listing their templates on the Wix Marketplace, designers can reach an audience of customers searching for website templates on Wix.

A Lead Generation Tool

This can also serve as a lead-generation tool. Potential clients who browse and interact with your templates can connect for custom design services and more.

Adapt To These Changes

While our blog offered tips on how to navigate some of these changes, whether it’s diversifying your ad platforms, optimizing for AI answer engines, or leveraging YouTube Shorts, remember that adaptability is the key to online marketing success. 

Reach out to our team for more information on our digital marketing services and solutions.