Local Search Explosion & Other Online Marketing News – 12/10/2020

Our newest ALM Corp. post highlights some updates from WordPress, sheds light on how Facebook is helping businesses and focuses on the huge increase in “near me” and local searches, and how businesses can take advantage of this and improve their SEO.

Core Web Vitals FAQ from Google

If you’re looking to maximize your website’s user experience, Google’s new FAQ on Core Web Vitals will offer you everything you need to improve your UX. From page stability to loading speed, it can gauge how people use your website – both on mobile and desktops. This is great news for anyone in the digital marketing industry as improving user experience is always important.

You can access more information about this from Google here.

WordPress 5.6 Has Arrived

With the rollout of WordPress 5.6, users will be happy to know that there are many improvements and some features that they can now take advantage of. Unlike the previous two updates that saw some issues and website malfunctions, we’re happy to report that 5.6 did not have any major issues. It’s new default theme not only looks awesome, but it is also very fast and pretty SEO friendly as well.

Another great feature users will like is the automatic update feature. While yes, previous iterations did allow for minor updates, now you can set your WordPress to automatically allow for major updates to happen.

Facebook Helping Small Businesses

Facebook’s new Social Good for Business Site is designed to help business owners’ practice and provide a positive social footprint. More and more buyers are attracted to brands that not only provide what they want but also ones that bring a positive social change to our society. With Social Good for Business, Facebook offers a steppingstone and even tools that offer guidance for businesses, and ways to engage and donate to charitable organizations and events.

Social Good for Business is a great opportunity for business to expand their reach and align themselves with great social causes at the same time.

“Near Me” queries Skyrocket in 2020

The COVID-19 pandemic has dramatically changed how people shop and has brought a lot of business to the digital and e-Commerce world. Well, another shopping trend that has come about during this pandemic is the support of local businesses and shops. And this has resulted in a huge explosion of “near me” online searches. While companies like Google, Facebook, and many more have made changes to help local businesses be more visible, “near me searches” are more popular than ever.

If you own a small or “local” business, be sure that you:

  • Have an up-to-date GMB profile – that also has a picture.
  • Have holiday hours and/or the correct store information for shoppers.
  • Be sure that you include all important information like if you offer curbside pickup.
  • Posting updates about COVID-19 and the business precautions you are taking.

Investing in digital marketing services is a great way to not only take advantage of the new online shopping increase, but it can also help you reach new clients and customers.

Contact ALM Corp. for All your Online Marketing Needs

Our digital marketing experts and team are here to help all businesses and clients – of any size – improve their online presence and reach. From web design, adaptive SEO to online PR, and much more, we can increase your leads, sales, and business.

To learn more about our white label digital marketing services, please contact our team today.