Master Local Voice Search SEO for All of Your Digital Marketing Campaigns

Unlike the one-dimensional search engine options of just a couple of decades ago, voice search has given us more dynamic search options, and a leading choice for local search engine optimization (SEO). Thanks to the popularity of virtual assistants like Siri, Alexa, Google Assistant, and Cortana, businesses need voice SEO strategies. Let’s explore how to optimize for local voice search across these platforms for your clients and how to get the best local SEO and voice search services.


The Three Main Types of Local Voice Search


Voice search can generally be categorized into three main types: Brand, Discovery, and Knowledge searches.


Brand Searches


These involve users searching for specific brands or businesses they already have in mind. The key here is to make sure your brand is well-represented and easily findable across all platforms.


Discovery-Type Search


These are exploratory searches where users are looking for a type of business or service near them but don’t have a specific name in mind. For these, it’s crucial to rank well for relevant keywords and categories.


Knowledge-Based Searches


These searches are informational, where users ask specific questions. Making sure your online content answers these potential queries can significantly improve your visibility.


Claim and Optimize Apple Maps Listings


With Siri relying heavily on Apple Maps for local business information, it’s important to claim and optimize your Apple Maps listing.


Claim Your Listing: Go to Apple Maps Connect and claim your business listing. This involves verifying your business information.


Optimize Your Listing: Provide comprehensive and accurate business information, including name, address, phone number, and working hours. Also, categorize your business correctly and add relevant photos.


Claiming and Optimizing Google My Business Listings


Google Assistant and Google Home devices primarily use Google My Business (GMB) listings for local searches.


Claim Your GMB Listing: Create or claim your GMB listing. Verify your business to make sure it’s recognized by Google as legitimate.


Optimize Your GMB Listing: Regularly update your business information. Utilize all available features like posts, Q&A, and reviews to enhance your listing. Pay special attention to keywords and phrases common in voice searches.


Claim and Optimize for a Yelp Listing


Yelp listings are often used by voice search platforms for local business information, particularly by Siri and Alexa.


Claim Your Yelp Listing: Make sure you claim your Yelp business page. This step is essential to manage your business information and reviews.


Optimize Your Listing: Provide thorough and updated information. Encourage customers to leave reviews, as a higher number of positive reviews can improve your visibility in voice searches.


Bing Places Listings Optimization


Cortana uses Bing Places for sourcing local business information, making it vital for businesses targeting Cortana users.


Claim Your Bing Places Listing: Start by claiming or creating your listing on Bing Places. This will require verification.


Optimize Your Listing: Make sure that your business details are accurate and complete. Use high-quality images and detailed descriptions. Regularly update your listing with any changes in services, hours, or contact information.


How the Local Voice Search Ecosystem Really Works


The local voice search ecosystem is a complex yet seamless integration of technology and data. It begins with voice recognition technology embedded in devices like smartphones and smart speakers, which are equipped with virtual assistants such as Siri, Alexa, Google Assistant, and Cortana. These technologies are designed to understand and interpret spoken queries. 


Once a query is processed, it is directed to a specific search engine, each virtual assistant favouring its own, like Siri using Apple Maps and Alexa drawing from Bing. The final component of this ecosystem is the content source, which includes databases and listings such as Google My Business, Yelp, and Bing Places. These sources provide detailed information about businesses that the search engine retrieves to respond to the user’s query. Understanding each element in this ecosystem is essential for businesses looking to optimize their presence in local voice searches.


How Digital Marketing Agencies Optimize Your Campaigns for Local Voice Search


Digital marketing agencies have developed a multifaceted approach to optimizing campaigns for local voice search. This approach includes thorough keyword research and optimization, focusing on long-tail keywords and conversational phrases commonly used in voice searches. Agencies also manage and update local listings on platforms like Google My Business, Yelp, and Apple Maps, making sure that business information is accurate and comprehensive. 


Another important part of this is mobile optimization, considering the high volume of voice searches conducted on mobile devices. Of course, agencies create targeted content that effectively answers common questions related to a business or industry, aligning with the informational nature of many voice search queries.


The Growth of Local Voice Search for SEO


The significance of voice search in SEO strategies has dramatically increased in recent times. This growth is fueled by the widespread use of smartphones and smart speakers, making voice search more accessible and convenient. As a result, SEO strategies are now incorporating voice search optimization, recognizing its potential to draw traffic, particularly for local businesses. This evolution highlights the importance of adapting SEO practices to include voice search optimization, making sure businesses remain relevant and competitive.


Benefits of Local SEO Services


Local SEO services are becoming increasingly important for businesses looking to establish a strong local presence. These services boost business visibility in specific geographic areas, leading to increased local traffic and potential customers. Local SEO is effective and cost-efficient, providing a competitive edge in the digital marketplace. By focusing on local SEO, businesses can effectively reach their target audience, resulting in higher conversion rates and sustained growth.


Contact ALM for Local Voice Search and SEO Services from a Leading White Label Digital Marketing Agency


ALM is a leading white-label digital marketing agency, offering specialized services in local voice search and SEO. Businesses looking to refine their SEO strategies and optimize for voice search can benefit from ALM’s expertise. Our agency tailors its services to meet the unique needs of each of your clients, leveraging the latest trends and technologies in voice search and SEO. By partnering with ALM, you can get the competitive advantage you need to offer better digital marketing services. Contact ALM today to explore how we can improve your clients’ business’s presence in local voice search and SEO.