Microsoft Build 2023: A New Era of AI-Powered Integration

Microsoft Build 2023: A New Era of AI-Powered Integration


Microsoft Build 2023 has left a huge mark on the tech industry. With the theme of AI-driven innovations, the event showcased several key improvements to Microsoft’s suite of products, most notably in the realm of artificial intelligence (AI) and AI copilots. These improvements include integrations with Microsoft Edge, Windows 11, ChatGPT, and Windows Terminal that will affect their technology, and even the digital marketing landscape in the coming months.


Microsoft Edge Browser Will Have a 365 Copilot Integration


Microsoft announced its adoption of the open plugin standard introduced by OpenAI for ChatGPT, which ensures interoperability across ChatGPT and a variety of Microsoft’s copilot offerings. This allows developers to create plugins that function across both consumer and business platforms, including ChatGPT, Bing, Dynamics 365 Copilot (in preview), and Microsoft 365 Copilot (in preview)​​.


This enhanced interoperability paves the way for the creation of experiences that allow individuals to engage with their apps via the most organic user interface – the spoken word. Developers are now equipped to harness the capabilities of AI in crafting applications that are more intuitive and user-oriented.


AI Copilot is Coming to Windows 11


Microsoft’s integration strategy also extends to its operating systems. AI copilot is soon to become a feature of Windows 11. With a focus on facilitating natural language interaction with the OS, developers can create more intuitive, personalized experiences for their users​​.


ChatGPT’s Default Search Experience is Bing


Part of Microsoft’s integration strategy also includes making Bing the default search experience for ChatGPT. Users can now benefit from a world-class search engine built directly into their chat interactions, providing up-to-date answers grounded by search and web data, and allowing users to learn more directly from within chat. This new experience is rolling out to ChatGPT Plus subscribers and will soon be available to free users by simply enabling a plugin​​.


AI Chatbot Coming to Windows Terminal Through Github Copilot Integration


In a move to further bolster its AI capabilities, Microsoft is integrating a natural language AI chatbot into its Windows Terminal application. The upcoming GitHub Copilot Chat experience will be available to Windows Terminal users. With this integration, users of GitHub Copilot will be able to take advantage of natural language AI in a chat experience to recommend commands, explain errors, and take actions within the Terminal application​.


Get in Touch with ALM for AI-Driven Digital Marketing Solutions


While AI continues to revolutionize the tech industry, its impacts can also be seen in the realm of digital marketing. ALM, with its AI-Driven marketing solutions, offers a suite of marketing solutions that can help you reach your business goals. By partnering with ALM, you gain access to key decision-makers spanning the globe and multiple industries. Our marketing solutions are adaptable to any business challenge, with a team of experts dedicated to working with advertising partners to solve complex problems through fully customized integrated campaigns that ultimately lead to the results you’re looking for​.

Get on board today and contact ALM to learn more about how we can help you take the first step toward more powerful and effective AI-driven marketing solutions.