Adobe just expanded where its Firefly AI assistant lives inside its software lineup. The assistant is now available in Premiere, Illustrator, InDesign, and Frame.io.
This is part of a bigger pattern Adobe has been building for a while now. The company keeps adding AI features across its entire Creative Cloud suite, and this update pushes that effort further into some of its most widely used tools for video editors, designers, and layout artists. For people who spend their workday inside these specific programs, this is not a minor side feature. It touches tools that creative professionals rely on constantly, often for hours at a stretch.
What The Assistant Can Now Do
Adobe has equipped the Firefly assistant with several new features. Among them are the ability to generate brand kits, product videos, and storyboards. The Firefly application has also got a new feature that allows it to save the generated element for future use in other project instead of creating it from scratch every time.
Although this may not sound very significant, it matters a lot, especially to those who work across multiple projects and know how much time gets wasted recreating the same assets repeatedly.
How It Works Inside Premiere
For video editors, there is now a range of helpful tools that the assistant adds to Premiere. Users can now ask it to sort assets into bins, which is normally a tedious organizational task when you are working with a large pile of raw footage.
It can also batch rename clips, so instead of renaming them one by one, it does it all at once. There is an option to automatically recognize interview questions in footage, which can greatly simplify the job of someone editing interview videos. The assistant can also add markers, so that editors can easily flag some parts of the material without having to go through it all first.
What Changed In Illustrator
Illustrator users will see a set of design-oriented tools added to the application. This assistant will be able to reorganize the layers in a project in the entire document. Anyone who has ever opened a messy file with unlabeled layer panels and who had to sort it manually will find this feature very useful.
It can also check for missing fonts, a small but genuinely annoying problem that shows up constantly when working across teams or opening files from other designers. Catching that automatically instead of discovering it later mid project is a useful addition.
Where Firefly Already Existed
These tools are being added to Firefly, which already existed in Express, Photoshop, and Acrobat. So Premiere, Illustrator, and InDesign represent the newest apps to get it, not the first.
Adobe also specified that Firefly is currently compatible with several third-party artificial intelligence services, such as ChatGPT, Claude, and Copilot. The company says it plans to extend the list of platforms to include Google Gemini and Slack.
Firefly Is Starting To Look More Like Canva
This development reveals a certain trend that Adobe seems to follow. The company has been adding AI tools to its Firefly application that can generate images, videos, and storyboards, and now Firefly starts to look like Canva.
That comparison is worth sitting with for a moment. Adobe made its name thanks to professional tools for experienced users, which require skills and knowledge to master. It offered professional grade tools that required real skill to use them properly. Both Illustrator and Photoshop have steep learning curves that reward well once you gain precise control over them. Canva, on the other hand, shot to fame because of its easy and intuitive interface, especially for beginners. .
Firefly’s direction suggests Adobe wants a piece of that accessibility without giving up its professional user base, which is a tricky balance to strike.
As part of that shift, Adobe introduced a new feature inside Firefly called Elements. It allows saving the AI generated characters, objects, and locations to reuse them in future projects without generating them again and again.
A New Way To Organize Projects
Alongside Elements, Adobe is also rolling out a Projects feature inside Firefly. This gives users a single place to store existing assets and share context across a team. Having all the assets and information about them in one place would simplify the cooperation for people creating video series or brand campaigns.
Both Elements and Projects are currently in private beta, so they are not broadly available yet.
Brand Kits And Product Videos Made From Photos
One of the most practical developments is connected to creating brand kits in Firefly. Users can either describe the brand and its style or provide the existing brand materials, and the assistant will create the logo, brand identity, and color palette based on what the user provides.
Moreover, Firefly can create the product videos starting from the photos of the products. It can be quite useful for small teams or individuals who do not have the necessary equipment for shooting the videos for products. Moreover, users can create the storyboards in Firefly for planning the video projects.
The Bigger Picture Adobe Is Building Toward
All these new features are connected to one larger idea that the company is currently working on. Adobe is also developing a separate AI assistant designed to work across its entire app ecosystem, not just within a single tool. The purpose of this assistant is to automate all the tasks that currently require several steps or even several applications to complete.
That kind of cross app automation will entire change the way how creative software typically works. Currently, a lot of creative workflows require moving between different programs to finish the final project, including exporting from one tool, importing to another one and repeating several steps along the way. An assistant that is capable of working across the whole ecosystem will definitely cut down all this manual work.
What This Means For Creative Professionals
For people using Adobe’s applications on a regular basis, it shows that AI assistance is going to become available across all major applications, not only for some flagships.
It is still to be seen how effective these tools will be. Sorting assets and renaming clips are quite mechanical tasks, so that looks reasonable to start from it. The more complex features like brand kit generation or AI generated storyboards might take longer to be adopted by professionals.
There is also the question of how this affects pricing and access over time. It is not clear at the moment whether the newly introduced features within Premiere, Illustrator, and InDesign would come as additional costs apart from the basic Creative Cloud subscription, so this needs to be considered by the existing users.
But either way, it seems obvious that Adobe is set on incorporating AI functionality across the whole software portfolio rather than conducting some isolated experiments.
Frequently Asked Questions
Q 1: Which Adobe apps just got the Firefly AI assistant added?
Adobe has incorporated the Firefly AI assistant into Premiere, Illustrator, InDesign, and Frame.io.
Q 2: What new abilities did Adobe give the Firefly assistant?
Now, it will be able to assist in creation of brand kits, generation of product videos and storyboards and also the new function allowing storing the created elements.
Q 3: What can the AI assistant do inside Premiere?
In Premiere, the assistant can sort assets into bins, batch renaming clips, identification of interview questions, automatic adding of markers.
Q 4: What can the AI assistant do inside Illustrator?
In Illustrator, the assistant can reorganize layers across the document, detect missing fonts.
Q 5: Which Adobe apps already had Firefly before this update?
Before this update, the Firefly AI assistant was available in Express, Photoshop, and Acrobat.
Q 6: Does Firefly work with AI systems outside of Adobe?
Yes, it can. The company announced that it currently supports ChatGPT, Claude and Copilot and also planned to include Google Gemini and Slack.
Q 7: What is the new Elements feature in Firefly?
Elements feature allows saving AI generated characters, objects, and locations, so they can be used in further projects without having to generate them again.
Q 8: What does the new Projects feature do?
Projects feature allows storing of existing assets in one place and sharing the context.
Q 9: Are Elements and Projects available to everyone right now?
No, both of them are currently in private beta phase.
Q 10: Is Adobe building anything beyond these individual app updates?
Yes, Adobe is also developing a new AI assistant intended to be used across the whole application ecosystem for automating multi-application processes.
