An SEO Professional’s Guide to Structured Data
Sometimes even the most sophisticated search engines need a little extra help making sense of your data, which is where the importance of structured data comes into play. Even if you employ various adaptive SEO strategies, getting a handle on your structured data is beneficial. But incorporating this strategy can be a little complicated, so ALM Corp. has collected some insight for you.
To get a handle on your structured data, here’s a helpful guide explaining its importance and offering some surefire solutions for you.
What Exactly is Structured Data?
Google, one of the world’s largest search engines and arguably the leader in determining and setting new SEO best practices, describes structured data as “a standardized format for providing information about a page and classifying the page content.” In the simplest of terms, it’s kind of like the meat between the bread.
Have you visited any cooking websites for recipes lately? Well, that list of ingredients and time breakdown is structured data. So is the opening hours and contact info of businesses you find online. It’s this specific type of data search engines like Google use to gain a thorough understanding of your page and determine where it ranks among the competition.
How Do I Improve my Structured Data?
One of the easiest ways to touch up the structured data on your site is by using Google’s Structured Data Markup Helper.For those somewhat skeptical of their ability when it comes to adding code to their website, this helps walk you through the process. However, it may be necessary to employ a trained SEO and marketing development professional to ensure the proper results. Byimproving your data with the tool above or hiring a professional you can also improve your HTML-based email templatesusing the same strategy.
Localization & Personalization of Search Results
Although keywords are still an important component of SEO marketing and analytics, location and personal search history is also growing in importance. It’s these things that will play a role when potential clients search for businesses with their cell phones; targeted location and pay-per-click advertising are one of the best ways to take advantage of this.
Learn more about structured data by working with ALM Corp.!
Do you want to expand your reach by developing a new brand strategy? If so, the adaptive SEO experts from ALM Corp. can help generate proven results. For a closer look at our company, contact our team today.