With 2020 in the rearview mirror, it’s time to take on the new year and turbo charge your online marketing and brand! So, without further ado, here are the first updates and tips you need to know about to start off 2021 on the right digital foot.
Short Video Carousel Added to Certain Search Results by Google
Google has recently been testing out a potential video carousel that would appear in certain searches, and display videos from Instagram and Tiktok. If a user clicks on one of the videos, it will take them to the web version of either TikTok or Instagram – as opposed to the mobile app.
This new move by Google is a smart one, as it will keep users on their search engine, but also give them access to the newest vides without having to access/open the actual app. For online marketers, this is a great opportunity for videos to be displayed in search results which can grow brand exposure and more.
New Design & Features for Facebook Pages
Facebook is coming out with some new features and layout changes for Pages to help businesses grow and help further the community goal of Pages. One of the bigger things you may notice is that you will now only be able to see the number of followers it has as opposed the total number of likes.
Some of the new features that users will notice is an overall easier to navigate experience, a news feed where users can see and follow trends, groups, and pages. Other great new features are better Management Tools, actionable insights, and updated safety features.
Switching Online Holiday Information
With the holiday and Christmas gift buying rush officially over, it’s important that businesses remember to adjust their online information as well. Since many retailers offered extended holiday business hours and might have even offered special deals, coupons, and holiday incentives, it is very important to remove and/or adjust those offers.
If your store hours have gone back to 9 pm to 6 pm be sure that this is reflected on your website and any Google business information your may have online. Similarly, be sure your ecommerce and online prices or specials are also adjusted. While small, these details are very important for your brand and user experience and loyalty.
ALM Corp. Is Here for All your 2021 Digital Marketing Needs
With 2021 here, now is a better time than ever to improve and boost your digital marketing and online presence. We offer wide range of custom white label digital marketing services including web design, SEO, content marketing, media buying, and more. Grow your sales, leads, and business with our help.
Contact us today for more information.
