Stay Competitive with These Essential June Digital Marketing Updates

As June comes to an end, we wanted to take a moment to highlight a few important digital marketing industry updates that every digital marketer should know about. 


Whether you’re optimizing your Google Ads, leveraging LinkedIn’s new features, navigating YouTube’s ad strategies, or curious about OpenAI’s latest acquisition, these updates and tips will help you stay ahead of the game.


1. Google Ads Enhances Search Query Matching

This Google update aims to improve how ads match with search queries, leading to more relevant ad placements and better targeting for users.


What Does This Mean for Marketers?

Improved Relevance: Ads will now align more closely with user intent, resulting in higher engagement and conversion rates.

Better ROI: Enhanced matching means your ad spend is utilized more efficiently, maximizing ROI.

Increased Reach: By understanding user queries better, your ads can reach a wider and more relevant audience. 


How to Adjust Your Digital Marketing Strategy

  • Review Your Keywords: Ensure your keywords align with the new matching system by focusing on user intent.
  • Optimize Ad Copy: Tailor your ad copy to be more relevant to the updated matching criteria.
  • Monitor Performance: Regularly check your ad performance and adjust as needed.


2. LinkedIn Introduces New Newsletter Tools

LinkedIn has rolled out new tools to enhance the creation and distribution of newsletters. These tools are designed to help users engage their audience more effectively through regular, high-quality content.


What Does This Mean for Marketers?

Enhanced Engagement: Newsletters can foster deeper connections with your audience by providing valuable insights and updates.

Broader Reach: The new tools make it easier to grow your subscriber base and reach more professionals in your industry/online.

Improved Analytics: Gain better insights into your audience’s preferences and behaviors with advanced analytics.


How to Adjust Your Digital Marketing Strategy

  • Create High-Quality Content: Just like all your online content, focus on providing valuable, relevant content that addresses your audience’s needs.
  • Promote Your Newsletter: Take advantage of LinkedIn’s features to promote your newsletter and attract more subscribers to build your network.
  • Analyze & Adjust: Use the provided analytics to improve your content and strategy for better results. Rinse and repeat until you get it right.


3. YouTube’s New Ad Strategy for Video Embeds


YouTube has started embedding ads in videos watched by users who employ ad blockers. This move aims to ensure that content creators are fairly compensated, even when viewers use ad-blocking software.


What Does This Mean for Marketers?

Uninterrupted Content: Viewers get to enjoy content without interruptions, as ads are embedded in a way that integrates smoothly with the viewing experience.

Ad Visibility: Increases the visibility of ads, potentially leading to higher engagement and conversion rates.


How to Adjust Your Digital Marketing Strategy

  • Adopt YouTube’s Guidelines: Ensure your content complies with YouTube’s policies so you can maximize your videos.
  • Engage with Your Audience: Communicate the importance of ads for supporting free content to your audience.
  • Monitor Ad Performance: Keep an eye on how these embedded ads perform and adjust your strategy accordingly.


4. OpenAI’s Acquisition of Rockset

OpenAI has acquired Rockset, a company known for its real-time analytics database. This acquisition is set to enhance OpenAI’s capabilities in processing and analyzing large datasets.


What Does This Mean for Marketers?

Enhanced Data Processing: OpenAI can now process large datasets more efficiently, leading to better AI models and insights.

Real-Time Analytics: Provides real-time data analytics capabilities, allowing for faster and more accurate decision-making.

Improved AI Solutions: With enhanced data capabilities, OpenAI can develop more advanced AI solutions for various applications and uses.


How to Adjust Your Digital Marketing Strategy

  • Leverage OpenAI’s Tools: Utilize OpenAI’s enhanced tools for your data analytics and AI needs.
  • Stay Informed: Keep up with further updates from OpenAI to take full advantage of their new capabilities and paid versions.
  • Integrate with Your Strategy: Incorporate OpenAI’s advanced analytics into your digital marketing strategy for better insights and results.


Get the Latest News & Digital Marketing Services with ALM Corp.

At ALM Corp. we’re here to give you the latest digital marketing news, along with providing the best in white-label online marketing services. Whether you’re an agency or just trying to grow your online business; we can help!

Reach out to our team today for a consultation. Take your digital marketing to the next level!