While content marketing has gained in popularity and success for many businesses over the last few years, there have been some reasons that have stopped companies from being able to take have full benefit of its potential.
Some problems have been hesitant management, lack of an actually strategy for content and the absence of a knowledgeable and dedicated team.
Such new things as the Mobile Update, RankBrain and Panda being part of Google’s algorithm, have all made marketers focus more towards the creation of quality content that is centered around its user.
This maturing of content marketing will see it spreading across all establishments – playing very important role.
The more companies learn to properly utilize content marketing; it will be measureable across all aspects of a company like PR, customer service, sales, and obviously marketing as well.
Content – Its Importance & Place
Content marketing is something that can be extremely beneficial across multiple divisions and can help create a user-friendly and focused experience. With the ability for customers and companies to interact, this permits brands to learn more directly from their clients, and improve or adjust future services or products.
Marketing Side
For any successful online marketing program, the foundation is always content marketing. Whether your talking about social media or websites, content marking is the base. Content allows clients to further understand specifics about products and services offered by a brand.
Marketing effectiveness can often be understood with content; audience engagement with proposed content can guide future direction of marketing.
Sales Side
Good content entices users to engage and invites them to learn about products and services. Rich descriptions, great blogs, interesting case studies, content can be a key way to attract customers down the sale funnel, preparing them for a future purchase.
In todays world, customers enjoy taking full control of their purchasing process, and by allowing them to fully engage it often tips them to buy even before speaking to a representative.
Customer Service Side
With technology, specifically the internet and mobile internet, customer service is much more personal than it once was. The standard and expectations customers have of a brad are very different, as they assume brands will individual deal with them and take care of their wants.
Superior content can assist brands by giving solutions and answering questions to issues that customer may be having. Great content along with a superior website that features user-friendly navigation and content can increase a brand’s reputation, so long as it is combined with superior customer service.
By doing this a company will gain a reputation as one that is focused on its customer, and their happiness – it creates bonds and will certainly improve loyalty.
