The Digital Marketing News You Need to Know About for March 12th

This week we have some exciting online marketing updates from WordPress, Pinterest, and Google. And if that wasn’t enough, we’ve even included a tip for your Google My Business information.

So, without further ado, here are your updates…

WordPress 5.7 Makes HTTP to HTTPS Conversion A Breeze

For those who are familiar with WordPress, while it generally is an easy program to use, converting from HTTP to HTTPS has always proven to be a difficult and somewhat confusing task. Well, with the introduction of WordPress 5.7 that conversion is now a one-click process.

Another great update that makes WordPress easier for all is that there is less need for code. Changing aspects of your site like social icon blocks, button blocks, and height-alignment can all be done without code.

Head over here to download WordPress 5.7 and delve into the new updates and changes for yourself.

New Google Page Speed Insights Scores

Many marketers and online marketing teams may have noticed that their insight speed scores have been up on their websites. Well, if you have, it’s actually not based on your site but rather due to Google’s recent updates that mean improved scores across the board.

While we won’t get into the specifics about Lab and Field data reporting, it is important to remember that this shouldn’t detract from efforts to consistently improve your site and speed insight scores; although it is a nice change to see improved results thanks to Google.

Pinterest Introduces “Pinterest Premiere”

Pinterest users will now have access to a new feature called “Pinterest Premiere.” This new update will allow advertisers to target video content to specific home feeds based on user interests and demographics. This means that marketers and advertisers will be able to target and share content to a more detailed target audience. And since this update centers around videos, it is the perfect opportunity for brands to focus on their video content, which is extremely popular, specifically on Pinterest.

Don’t Forget to Update Your Business Hours & Info

With vaccine rollouts worldwide and the COVID-19 lockdowns slowly coming to an end, business owners and online marketers must remember to update their Google My Business information. This is especially important for local stores that might be extending store hours and the days they are opening. The last thing a business owner wants is missed sales due to incorrect store information.

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