This week saw some of the biggest names in the online world announce new features and updates, which all revolved around improving user experience and privacy. Read on to see how these updates can improve your online marketing and SEO.
Microsoft’s Bing search is going to get a lot more visually appealing for users. The company announced that the update will affect various search features and offer digestible info and more visuals. For example, if a user searches for “cats” they will be greeted with an infographic to the right that breaks down some useful info about cats like their lifespan, average weight, and more. If a user looks up a recipe, a variety of recipes with pictures is the first thing you will see.
The one thing to keep in mind about this update is it may impact how your site is shown in search engine results. Remember to utilize structured data when possible as this will help increase the probability of being shown.
For those who rely on Firefox, Mozilla has made another step to try to protect data tracking and overall privacy with a new update to cookies through their search tab. What this new enhancement means is that third-party tracking will no longer be able to track your activities.
All you have to do is to initiate this new protection is turn on Firefox’s strict mode in the tab beside the URL box. If you’re curious about this new protection, click here to get all the details.
For all those Google My Business users, you’ll be very pleased to know that you will now be able to know the platform and device of users who have found your business via a new performance report update. This new update is great news and will afford business owners more insight into how clients are finding them and also allow them to take this data and improve their existing offerings and increase ROI.
If you have a Google My Business account, you can see this new feature now.
All of those who use LinkedIn for their professional careers will be please to know the company has three new updates to help make it easier to use and motivate users to keep relevant and important content consistently updated.
One update will be via product pages: a business will have the ability to collect customer data via lead generation forms. Another change is that the community tab will now include a feature where employees can create content with the help of a new recommended tool. And the last update is that LinkedIn stories will have a swipe option that will boost blog referral traffic.
Head to LinkedIn to check out these new features and updates.
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