The Hoth alternative · White label comparison for agencies
ALM Corp vs The HothA link marketplace, or a team that runs the whole account for you
We get asked about The Hoth a lot, usually by agency owners who've been buying links there for a year or two and have hit a wall. If that's you, this page covers what you'd be getting with each of us, what you wouldn't, and what it means for your clients. No spin, just the things worth knowing before you hand someone your accounts.
What The Hoth leaves on your desk, what we take off it, and the one way to find out which of us is right for your clients: give us one project.
ALM Corp vs The Hoth, compared on 15 points agencies ask about
What you're still doing yourself with The Hoth
Figuring out the strategy. You decide what each client needs, you pick the products, you place the orders, you check the work when it comes back. Nobody there owns the outcome.
Finding a second vendor the day a client asks for ads, social or a website. It happens sooner than you'd think.
Carrying the confidentiality risk. There's no NDA mentioned on the reseller pages, and for content orders your client can be sent a Hoth-branded approval link.
Selling without much help. Pitch decks and training exist, but only for "verified" resellers, and they don't say how you become one.
A place to buy a link. Not much use if you want to grow an agency.
The ALM Corp advantage
What we take off your plate
One person who runs your clients. Your account manager plans the work, briefs the team and reports to you monthly, and if a number's off they're the one who answers for it.
Anything your clients ask for. SEO, PPC, social, websites, creative, analytics, even recruiting. You don't have to say no, and you don't have to juggle three suppliers to say yes.
Your name on everything. Your logo on every report, an NDA signed before we see a single login, and we never contact your clients ourselves.
Help winning the deal in the first place. Sample reports, decks, a hand with proposals, and someone from our side on your sales calls if you want them there.
The Hoth has been around since 2010 and is, at heart, a store. You open a free account, pick what you want (guest post links, link insertions, blog articles, citations, reputation management, or one of their managed SEO plans) and pay the listed price. That's the whole model. Social media and web design aren't on the reseller menu, and the reseller pages don't say who actually does the fulfilment or where.
About ALM Corp
We've been the team behind other agencies since 2009. SEO, Google and Meta ads, social, websites, creative, analytics, the lot, all delivered under the agency's name. You get one account manager who knows your clients and is on the hook for the numbers, an in-house team doing the work, and reports with your logo on them. We sign an NDA before you tell us anything. See our white label services and reviews from agency partners.
Using The Hoth today?
Try us on one project. See the difference for yourself.
Don't take a comparison page's word for it, including ours. Pick one client and one piece of real work, hand it to us, and judge what comes back: the plan, the communication, the report with your logo on it, the result. One project tells you more than any table can, and it costs you nothing to find out.
One client, one project, your brand on everything
Scoped and priced for you within a couple of working hours
Delivered under your brand, under NDA, by our in-house team
The The Hoth alternativeSee what one project looks like with us
Tell us the client and the work. We send back the plan, the price and your account manager's name. You decide from there.
The day a client asks for something that isn't SEO
It's usually a Tuesday. A client you've had for eight months emails to ask if you can run their Google Ads too. What do you tell them?
With us you say yes and forward the email. We do local, national, eCommerce and AI search SEO, Google and Meta ads, social media, WordPress and Shopify builds, creative, analytics and reporting, and we'll even help you recruit. Same account manager, same invoice, and the team already knows the client from the SEO work, so there's no onboarding from scratch.
The Hoth
With The Hoth you say "let me get back to you" and go looking for a PPC vendor. Their reseller catalogue is links, content, citations, reputation management and managed SEO. PPC is available as a managed service, but it comes with a 3-month contract and roughly $1,000 a month minimum spend. Social media management and web design aren't offered at all.
Why ALM wins here: Every service you can't deliver is an upsell you don't make, and eventually a client someone else picks up. We'd rather you kept them. Test it on one project ↑
2
Somebody has to actually run the account. With a marketplace, that's you.
A dashboard full of order confirmations isn't a strategy. Your clients are paying for results, and someone has to be responsible for getting them.
Here that someone has a name. Your account manager learns each client's business, decides what to do and in what order, briefs our in-house specialists, checks the work, and sends you a report every month that you can forward straight on. If something isn't working, they're the person you call, and they're the person who fixes it.
The Hoth
At The Hoth you're the strategist, the buyer and the QA department. You decide what each client needs, place the orders, track them, and review what comes back. Their managed SEO plans add an SEO manager from $1,000 a month per client, but the reseller pages still don't say who does the fulfilment.
Why ALM wins here: You started an agency to run clients, not to run a procurement desk for your own supplier. Test it on one project ↑
3
Why we won't give you a price list
People sometimes find this annoying, so let us explain. A dentist in a town of 20,000 and a national retailer don't need the same work, so why would they pay the same price?
We quote wholesale per client, based on what they need, what market they're in and how many clients you're bringing us, and we get the quote back to you within a couple of working hours. You decide the retail price and keep whatever margin you want. As you add clients, your rates come down. The point is you only pay for the work the client actually needs.
The Hoth
The Hoth puts one price on everything: link outreach from $150, blog posts from $50, citation cleanup at $399 per location, managed SEO from $1,000 to $10,000 a month. There's a bulk program with up to 25% off if you apply and qualify. None of those prices move based on how competitive your client's market is, which is convenient for them and expensive for you on the easy clients.
Why ALM wins here: A price built around the client in front of you beats a cart total, especially once you've got more than a handful of them. Test it on one project ↑
Three down, three to go.Or skip the reading: hand us one project and see how we handle it.
Your clients will never hear our name. We'll sign something that says so.
White label only works if it's airtight. One wrong logo on a report, one email from the wrong sender, and the client starts wondering who they're really paying.
Every report, dashboard and deliverable we produce carries your logo and your agency's name. Before you share a client's details or logins we sign a mutual NDA. We don't email, call or message your clients, ever. If you want us on a client call, we join as your team, introduced however you like.
The Hoth
The Hoth's reports are unbranded, which means no logo at all rather than yours, so you're adding your own branding after the fact. For blog content, your client can be sent a Hoth approval link to review topics and drafts. There's no mention of an NDA anywhere on the reseller pages.
Why ALM wins here: Confidentiality should be in a signed agreement, not a settings toggle. Test it on one project ↑
5
We'd rather help you win the client than wait for the order
The most valuable thing a white label partner can do happens before any work starts: helping you close.
Every partner gets sample reports to show prospects, sales decks, help with proposals, and a free competitor report tool your team can run on any prospect's website and put in front of them as your own. If a deal is big enough, your account manager will join the sales call under your brand. None of this is held back for a higher tier.
The Hoth
The Hoth does have training, sales guides, case studies and pitch decks, but they're reserved for "verified and trusted resellers", and the pages don't say how you get verified. Their free SEO report tool carries The Hoth's branding, so you can't really send it to a prospect as yours.
Why ALM wins here: You shouldn't have to earn access to your supplier's sales kit. You should get it the day you sign. Test it on one project ↑
6
Ask the agencies, not the people who bought one link
Four thousand reviews of a $150 link tell you a lot about the link. They don't tell you what happens when you hand someone your best account.
We've been doing this since 2009. Our clients' campaigns have generated over $7B in sales, and we've sent well over a million leads to the businesses behind them. The reviews that matter to us are the ones from agency owners, and they're on Google, five stars, mostly saying some version of "they feel like part of our team". We're also a HubSpot Solutions Partner and a Google Partner, which you can check.
The Hoth
The Hoth's reviews are left on individual product orders. Of its 71 published case studies, one is from a reseller. There are no team bios or certifications on the reseller pages, so it's hard to know who you'd actually be working with.
Why ALM wins here: Proof from people in your position is worth more than volume from people who aren't. Test it on one project ↑
That's the six that matter most.The seventh is the one you find out for yourself. Give us one client and one piece of work.
We’ve partnered with ALM Corp on several client accounts over the past few years, and they’ve consistently proven to be an invaluable extension of our team. In our work together, we’ve specifically leaned on them for digital and media strategy…
CCraig M.Agency partner · Google review
As the owner of a digital marketing agency, I've had the opportunity to work alongside a lot of different marketing teams over the years. ALM Corp has consistently impressed me with both the quality of their work and the professionalism of their…
EEric T.Agency partner · Google review
ALM has been a key part of my agency’s growth strategy for the past three years. With a dedicated team in place, we’ve achieved nearly 30% year-over-year growth, expanding our service offerings and scaling our client base without major time…
Most agencies that come to us from The Hoth do it the week a client asks for ads or a website. You don't have to wait for that week. This is how the handover goes.
1Tell us about your clients
What they buy, roughly how many you'd hand us. Your account manager comes back with wholesale pricing within a couple of working hours.
2NDA, then kickoff
We sign the NDA, introduce your account manager and agree how you want reports, updates and approvals to work. Takes one call.
3We pick up delivery
Audits and setup run 10 to 14 business days per client. Any links or content you've already bought stay live; we build on them rather than redoing them.
4Your clients only ever see you
Reports go out monthly in your brand. You set the retail price, keep the margin, and stop placing orders.
Every call, email and report goes through you. Your clients only ever see your agency.
Your brand on everything
Reports and deliverables carry your logo. No ALM Corp name and no "powered by" footers.
NDA on request
We sign a mutual NDA before you share client details or logins.
One named account manager
A single point of contact who knows your clients, your standards and your deadlines.
Wholesale rates, your margin
You set the retail price and keep the difference. We never sell to your clients.
Done by our in-house team
Specialists in SEO, paid media, web and analytics do the work. Nothing is passed to freelancers.
Questions
ALM Corp vs The Hoth: what agencies ask us
What's the actual difference between ALM Corp and The Hoth?
The Hoth is a marketplace. You buy SEO products one order at a time and work out the strategy yourself. We're a team. Your account manager plans each client, our in-house people deliver SEO, PPC, social, websites, creative and analytics, and everything goes out under your brand with an NDA behind it.
Is ALM Corp a better choice than The Hoth for an agency?
If you want to hand off delivery and sell more than SEO, yes. You get one person accountable for each client, every service in one place, reports in your brand, an NDA, a promise that we'll never contact your clients, and help selling from day one. The Hoth sells SEO products and leaves the strategy and the order management to you.
What does ALM Corp charge?
It depends on the services, the markets and how many clients you bring, which is why we quote per client rather than publishing a list. Send us your client mix and you'll usually have numbers back within a couple of working hours. You set your own retail price on top.
Will my clients find out I use you?
Not from us. Your logo goes on every report, we sign an NDA before you share anything, and we don't contact your clients. If you want us on a call we join as part of your team.
I've already bought links from The Hoth. Can you take over from here?
Yes, and you don't lose anything. The links and content you've paid for stay live, and we build the client's strategy on top of them. Most agencies end up moving link building, content, PPC, social and reporting to us so there's one partner and one invoice.
Can I test you on one project before moving anything?
Please do. Pick one client and one piece of work, hand it to us, and judge what comes back: the plan, the communication, the report with your logo on it, the result. The form at the top of this page sets it up.
Do you do PPC and social as well as SEO?
Yes. Google Ads, Meta Ads, YouTube Ads, social media management, WordPress and Shopify websites, creative and analytics, all under your brand, alongside SEO and AI search optimisation.
How quickly can you start?
PPC audits and campaign builds start in 3 to 5 business days. SEO audits and setup take 10 to 14 business days per client. Most websites are live in 2 to 4 weeks.
Where did the information about The Hoth come from?
From their public website. We're not affiliated with The Hoth. Their prices and programs change, so check thehoth.com for the current details, and if something here is out of date, tell us and we'll fix it.
Still have a question?Ask it on the form. You'll get an answer from a person, along with the plan and the price for one test project.
One client. One project. See the difference for yourself.
You've read the comparison. The only part left is the part a web page can't show you: what it's like to hand us real work. Give us one project and judge the plan, the communication and the result, with your brand on all of it.
About this comparison. Everything we say about The Hoth comes from their public website. We're not affiliated with them, and The Hoth is a trademark of its owner. Prices and programs change, so check thehoth.com for the latest, and let us know if we've got something wrong.
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