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13 free tools for agencies

Free Marketing Tools & Calculators for Agencies and Marketers

Analyze any website, price your services, plan ad budgets and get ready for AI search. Built by ALM Corp’s SEO, paid media and analytics specialists and used on real client work.

  • 100% free
  • No account needed
  • Live data from DataForSEO and Google
ALM Corp is a HubSpot Solutions Partner and Google Partner

Most popular · free report

SEO Competitor Analysis

See exactly how your website stacks up against up to 3 competitors. Get a 24-slide report by email with your SEO score, keyword gaps, backlinks, page speed, AI search visibility and a 12-month growth plan.

  • 100-point scorecard vs. each competitor
  • Keyword gaps ranked by traffic
  • Report in about 3 minutes
Get my free report
Sample SEO competitor analysis scorecard slide

Pricing and profitability

Price services, compare hiring with outsourcing and understand what each customer is worth.

Website analysis

Benchmark your site against competitors and check any website’s traffic, authority and speed with live data.

Paid media and tracking

Plan budgets, compare ad costs, measure return on ad spend and tag every campaign link.

SEO and AI search

Preview search snippets, add structured data and get ready for AI answers.

Why agencies use them

Built for real client work

  1. Made by specialists

    The same calculators and checks our SEO, PPC and analytics teams use to price work and audit sites for clients.

  2. Instant and free

    No account, no trial and no credit card. Calculators run in your browser; live tools return data in seconds.

  3. Easy to explain

    Every tool includes a plain-English guide to the formulas and benchmarks, so you can walk clients through the numbers.

Why we built these tools

Our team uses calculators and checklists like these every day to price white label services, plan campaigns and audit websites for clients. We turned the ones agencies ask about most into free tools you can use without creating an account. Each tool comes with a short guide explaining the formulas and benchmarks behind it, so you can explain the numbers to your own clients.

Who these tools are for

  • Agency owners pricing services, planning hires and reporting ROI to clients.
  • Marketing managers planning budgets and proving the value of campaigns.
  • SEO and paid media specialists who need quick, reliable checks without opening a paid platform.

Frequently asked questions

Are these marketing tools really free?

Yes. Every tool on this page is free. The calculators need no sign-up; the website analysis tools ask for your first name and email so we can send you your results, and have a fair-use limit of a few lookups per hour.

Do you store the numbers I enter?

The calculators and generators run entirely in your browser and nothing you type is sent to us. The traffic, authority and speed tools send the domain or URL you enter to our server to fetch live data, and ask for your first name and email so we can send you the results. We cache results for a short time to keep the tools fast and never sell your details.

Can I use the tools for client work?

Yes. Agencies are welcome to use the tools with clients and share the links.

Where does the website data come from?

The traffic checker, domain authority checker and speed test use live data from DataForSEO, a search data provider used by many SEO platforms. Traffic figures are estimates of organic search traffic, not exact analytics.

Will you add more tools?

Yes. We add new tools based on what agencies ask for. Contact us if there is a calculator you would like to see.

White label partner program

Want us to deliver this under your brand?

ALM Corp fulfills SEO, PPC, social and web design for agencies at wholesale rates, with branded reports and one account manager for every client.

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