OpenAI’s advertising product is progressing rapidly. The latest weekly updates include 26 additional countries launching ChatGPT Ads, a new and larger default ad card for desktop users and multi-image ads being available to all advertisers in beta. Search Engine Roundtable reported on the update following the weekly product email.
Five key updates were included in the email which show a growing platform with less manual effort required and more options to display your brand across conversations.
ChatGPT Ads Now Live in 89 Countries
The most impactful news here is that we have 26 additional countries that ChatGPT Ads are now live in! 89 countries in total globally. Advertisers in these new countries can get started by using Ads Manager or via tech partners.
This is a huge step forward for advertisers in new countries. Brands that were waiting to advertise can start setting up campaigns in their region, either via self serve or with the help of a partner.
Whilst there are some older announcements in the email (the announcement of expanding to 26 countries and hitting 100k+ advertisers has been mentioned before) it’s nice to see all the updates in one place. We can clearly see how many countries ChatGPT Ads are live in with the 89 countries figure.
A Wider Standard Ad Card on Desktop
Finally, we are seeing a change to the standard ad size. OpenAI says they are introducing a wider standard card ad:
As seen in the image below, when you ask ChatGPT for some quick and easy dinner ideas, it returns a list of food items including tomatoes, sourdough bread and mozzarella. Each item includes an image and a short description. At the bottom of the response there is a sponsored result in a card that takes up the full width of the conversation.
This change means you don’t need to do anything as it will use your existing campaigns and creatives. If you are already running ads, then this new wider card should automatically show up on desktop
It’s a nice change for you, but it also means more of the screen is given over to the ad. It may also mean that the ad becomes more prominent than previous versions. There is no data provided in the email to see how the new card is performing.
Creative Enhancements for Self Serve Campaigns
OpenAI are also adding some creative improvements to the self serve option. This should help make ads more relevant whilst improving performance with minimal work.
Taking your ad and landing page content, they will help improve the headlines and descriptions, translate text and send people to more relevant pages across your site.
This can be a great addition to help with the increased list countries. As ads are now active across 89 countries, you’ll save lots of time by having the ability to adapt the text without manually creating each version. Sending people to more relevant pages can also be a useful addition as getting the correct landing page can make all the difference to turning clicks into sales.
Search Engine Roundtable pointed out that creative enhancements are being auto enabled, a change it had covered earlier. Advertisers who don’t want automated changes to their ads will want to check their settings.
Multi Image Ads Open Up to Everyone
As part of our new multi-image ad format, they’re launching open beta to all advertisers enabling you to show off more of your offer.
When creating an image ad in ads manager simply choose Multiple images under ad format and then upload 4-6 square images (ratio 1:1).
This is very straightforward to follow. When creating a product ad having a series of square images showing different products/angles will work well. As this is an open beta there may be some changes that happen whilst OpenAI improve the format.
Shopify Integration Goes International
As part of their new multi-image ad format we are going into open beta for all advertisers.
Within ads manager when creating an image ad select the option multiple images for your ad format and upload your 4-6 square (1:1 ratio) images.
It’s very easy to set up. When creating a product ad you can have a range of square images to show your different products/angles. Due to this being an open beta there may be some updates to the format whilst OpenAI refine it.
What It Means For Advertisers
There were a few things to notice in this update:
- The platform is growing quickly. From a small number of markets, OpenAI has grown to operate across 89 countries and over 100k advertisers. If you’ve been waiting to try this out then there is likely more coverage.
- Automation is very important. They have made creative improvements such as headline rewriting, translation and landing page changes so that there can be less manual effort. This will help smaller teams but means advertisers should check what is being changed.
- They are offering more varied formats. The ad card size has increased and they have added multi-image ads. This gives brands more space to promote their products in their ads. Combined with the Shopify catalogue integration, this makes it easier for ecommerce sellers to create product ads within a chat GPT conversation.
- They are updating regularly. They are sending product updates to advertisers weekly which means they are frequently making changes. You may want to watch these emails to make sure you don’t miss out on any new features!
FAQs
Q1: How many countries have ChatGPT Ads now?
ChatGPT Ads are now available in 26 additional countries. This brings the global total to 89 countries. Advertisers within these new regions can begin using ChatGPT Ads via Ads Manager or tech partners.
Q2: What is the new wider ad unit?
The wide ad card allows advertisers to utilize more of the chat width on desktop by using a wider standard ad card. This means advertisers will not need to do any work as they can utilize their existing campaigns and creatives.
Q3: What are creative enhancements for self serve campaigns?
These improvements will utilize your current ad and landing page content to update the headlines and descriptions, translate copy and send users to more relevant pages. This will help improve performance with minimal work.
Q4: Are creative enhancements turned on automatically?
Creative improvements are being automatically enabled, however if you would like more control over this feature Search Engine Roundtable noted to check your settings within Ads Manager.
Q5: Who can use multi image ads?
Multi image ads are available in open beta to all advertisers. The format is no longer limited to a smaller group.
Q6: How do I create a multi image ad?
In Ads Manager, select Multiple images under Ad format when creating an ad. Then upload four to six square images in a 1:1 ratio.
Q7: What does the Shopify integration do?
Advertisers using Shopify can connect their store to Ads Manager and sync their product catalog and commerce events. That helps them create product ads and measure performance with less manual setup.
Q8: Where is the Shopify integration available?
It’s now available internationally, in all countries where ChatGPT Ads are available. OpenAI links to a getting started guide in its email.
Q9: How many advertisers use ChatGPT Ads?
Search Engine Roundtable mentioned over 100,000 advertisers as part of the earlier announcements. The weekly email itself focuses on new product updates.
Q10: Do I need to change my campaigns for the wider ad card?
No changes will be required. OpenAI mention no changes are required as this will utilise your existing campaigns and creatives.
