Supermetrics’ Claude integration has been expanded to include campaign creation and editing. As of November 3, marketers can ask Claude to create and edit campaigns in Google Ads, Meta, Microsoft Advertising, TikTok, LinkedIn and Snapchat, according to PPC Land. Campaigns will be created in a paused state.
For agencies, the update turns Claude ads work into something done in one chat window instead of six separate ad managers. But it clearly raises questions about who will need to approve these AI-generated campaigns before they can be run and spend a client’s money. This article will explain what you can and cannot do with the new integration, and how you can set up approvals across your clients.
What Supermetrics Announced
Supermetrics is a Helsinki-based marketing data company which launched its Claude connector in February. The tool is primarily focused on analysis and allows marketers to pull metrics from multiple platforms into one conversation. The latest release now means they can take action following their response.
There are three checks in place when using it to write. New campaigns will automatically go to draft mode. Edits to existing campaign can be checked prior to being made. Finally, customers can set up rules for approving changes on different accounts. This means that a stricter approval could be set for a particular client if they are working with an agency.
The goal was to “empower the marketers with the insights gained from AI while having humans in control”, said Mikael Thuneberg, co-chief executive and founder.
They say over 6,000 customers have used the connector since it was launched. On average active users are increasing by 250% each month. However, PPC Land points out that there is no mention of how many were using it at the start of the announcement. There is no definition of what an active user is either so we can’t see how many are using it currently.
What Claude Can Do
The Supermetrics campaign management guide explains how you can create complete campaigns within one conversation. Including your campaign structure, ad groups, ads, audience and budget. You can set up a campaign with a $200/day budget split evenly between Google Ads and Meta in the example prompt. Claude can also duplicate a campaign on a different platform. Like duplicating your Google Ads campaign into Microsoft Advertising.
Pause/Resume a live campaign, amend live ads, improve targeting and keywords, add ad groups and adjust budgets, all across different platforms. The Supermetrics documentation also mentions that you can change the campaign name, status, budget, targeting and/or ad creative. This will not affect anything else.
You can also view the performance data. Someone using Claude Google Ads tools through Supermetrics can ask why a campaign slipped and request the correction in the same conversation.
The Supermetrics documentation mentions that agencies who manage lots of client accounts are the best fit for this feature. Alongside small teams and large marketing teams. Agencies can utilise this feature by managing all their clients from one chat and compare performance from multiple clients within one prompt.
What it Can’t Do Yet
There are some restrictions to this feature. The July guide states there are four platforms available for campaign management (Google Ads, Meta, Microsoft Advertising & TikTok) and that LinkedIn will just be for viewing. The November announcement mentions that LinkedIn & Snapchat are now included however the documentation page for Supermetrics (last updated 21st October) shows four platforms available. Agencies should always check what platforms are available on their account before promising any features to the client. Aside from the ability to manage campaigns we can only view the connections. The July guide shows we can pull performance data from over 145 sources like GA4 & HubSpot using Claude however we cannot make any changes.
There are also some things that aren’t mentioned. PPC Land mentions that it doesn’t specify what types of campaign you can create, if you can adjust your budgets & bids, what sub-objects within the campaigns you can use and if all platforms have the same functionality. Amazon Ads isn’t included in the six platforms. This only refers to Claude and a September guide from Supermetrics mentions you cannot make changes to campaigns using their ChatGPT product.
There are also some restrictions with Undo. Whilst Supermetrics do state everything can be undone however any money you have already spent on your ad platform cannot be recovered. There is also some confusion around pricing. The July guide shows that Supermetrics for Claude costs €39+ per month however the announcement doesn’t mention if there is a cost for creating campaigns.
Setting Approvals Across Client Accounts
If your account is paused there is no option to have Claude automatically start a campaign. All new campaigns will need manual approval by reviewing. It is best practice to request a full preview before approving any campaign.
Live campaigns show you what Claude will do before applying. This is where you should double check budget changes.
Client accounts with a tight budget or strict brand guidelines will require stricter approval. You don’t know if you can set your account up to allow edits to be applied without approval. You may also want to know if approvals are being tracked. Worth asking Supermetrics about.
Campaign History within Supermetrics will show what has been changed and when. If something has gone wrong it will show what was changed so you can reverse it.
You also have more control over the security of your data. An article from PPC Land in July 2025 shows that there are attacks targeted at the communications layer of the MCP clients and servers (Tool poisoning). As the connector can create campaigns it can also spend from your budget. The announcement doesn’t mention tool poisoning or prompt injection.
Context Layer
The Context Layer allows teams to store their goals, reporting settings, account mappings, naming rules and events. These settings will apply across all conversations, saving marketers having to explain every time which ad accounts belong to which clients and which actions count as conversions. For agencies, the account mapping settings are likely to be the most relevant here.
PPC Land notes that Supermetrics doesn’t explain: where the settings are stored, who on your team can make changes to them, if there is any versioning and what happens if there is a conflict between team and account settings.
Evidence So Far
One example provided by the customer is Layer, a Norwegian agency. According to Supermetrics, Layer reduced a client’s reporting process from up to 10 hours’ worth of spreadsheet work to around 20 minutes. Layer was identified as a 25 person agency who had quoted a client 10 hours of billable work for producing one report using 5 data sources (Anthropic). These examples are given by the vendor so we cannot be certain it has been independently audited. This is also referring to reporting results not campaign results. PPC Land notes that there is no specific information on how many campaigns have been created by customers using Claude, how often suggestions are not approved and how these compare to manually created campaigns.
Other Routes into Ad Accounts
Supermetrics is not the only solution in this space. Meta launched their Ads AI Connectors into beta on April 29 allowing AI agents to create and edit ads, ad sets and campaigns using Claude and ChatGPT. Meta also launched their ads MCP server for any developers with a Meta app on July 16. Snap also released an MCP server for third party AI agents in June and Amazon launched their Ads MCP Server into open beta in February. A third party connector gives you access to 6 ad platforms, CRM, SEO, e-commerce and warehouse data, all within the same rules.
Supermetrics built its Claude connector on an MCP server, according to its February product update. Agencies new to the protocol can read our guide on what MCP is, and those comparing reporting tools can browse our reporting and analytics category.
Why Claude
Claude’s popularity with marketers makes sense. According to a survey by Basis released in October, 74.5% of marketers are using ChatGPT. 72.3% are using Claude. This is up from the previous version, where only 17.9% were using it. Based on a sample of 184 people, this means data and campaign businesses can find a natural home using a tool that is already being used everyday by so many in the industry.
Frequently asked questions
Q 1: What did Supermetrics announce?
It extended its Claude connector so marketers can create and edit campaigns on six ad platforms from a chat. The announcement is dated November 3.
Q 2: Which platforms are included?
Google Ads, Meta, Microsoft Advertising, TikTok, LinkedIn and Snapchat. Supermetrics’ documentation page still lists four, so agencies should confirm what is live on their accounts.
Q 3: Do campaigns go live automatically?
No. New campaigns are created paused and stay that way until a person approves them. Supermetrics’ guide says no setting lets Claude launch a campaign and spend on its own.
Q 4: Can approvals be set per client?
Yes. Customers can set approval requirements for different accounts, so one client can have stricter sign-off than another. The announcement does not say whether approval can be turned off for an account.
Q 5: Can changes made through Claude be undone?
Supermetrics says every change is logged in Campaign History and can be undone. Budget already spent on an ad platform cannot be recovered.
Q 6: What is Context Layer?
It stores a team’s targets, naming conventions, client-to-account mappings and reporting rules so Claude reuses them in every chat. Teams can set it at the team, platform or account level.
Q 7: Does the campaign feature work with ChatGPT?
The announcement covers Claude only. A September Supermetrics guide said campaign changes were not available through its ChatGPT product.
Q 8: How much does it cost?
The announcement does not give pricing for campaign creation. Supermetrics’ July guide listed Supermetrics for Claude as starting at €39 a month.
Q 9: Can Claude edit campaigns that are already running?
Yes. Supermetrics’ documentation says a campaign’s name, status, budget, targeting or ad creative can be changed. Proposed edits to existing campaigns can be reviewed before they are applied.
Q 10: Who is the feature meant for?
Supermetrics’ guide mainly names agencies that manage many client accounts, small teams and enterprise marketing teams.
